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Tag Archives: seth godin
You can’t test everything
Web based A/B testing goes a long way towards eliminating dumb mistakes, making the best choice, creating a discipline around innovative activity, and encouraging change, and has been made far easier in a whole range of areas by the data … Continue reading
Posted in Change, Innovation, Leadership, Marketing
Tagged analytics, Change, change management, customer, Innovation, Leadership, performance assessment, Risk, seth godin, Strategy
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Correlation or causality
Just because two things correlate, does not necessarily mean that there is cause and effect at work. Imagine you have just launched a new product backed by a great TV ad, and sales exceed forecast by a factor of 5. … Continue reading
Posted in Management, Marketing, Social Media
Tagged Advertising, analytics, Marketing, seth godin, Social Media
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Marketing is a verb!
A Verb, a word that is something that describes an action, like work, run, achieve, but often, unfortunately when marketing is the topic of conversation, words such as complicate, confuse, dodge, unmeasurable, and such can be added. Seth Godin sees marketing … Continue reading
Posted in Customers, Marketing
Tagged Advertising, Branding, communication, customer, Marketing, seth godin
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The purpose of advertising.
“Advertising is what you do when you cannot get there in person” This has been a pretty regularly heard quote over my 40 years in this business, attributed to Fairfax Cone, one of the founders of Foote Cone & Belding … Continue reading
Posted in Branding, Communication, Customers
Tagged Branding, communication, customer, Marketing, performance assessment, retailer, Sales, seth godin
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StrategyAudit 