Tag Archives: retailer

Greatest marketing mistake

  One of the most memorable, and biggest mistakes I made as a young product manager was to redesign a pack. The product was an old fashioned, relatively low value product on supermarket shelves, it had a small niche to … Continue reading

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9 thoughts for SME’s on Friday 13th.

  Walk under any ladders yet? It seemed appropriate to have a think about some of the silly superstitions that infest the world of marketing, and proffer a view about the reality. “The internet will never be a good marketing … Continue reading

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Show the value

Fountain Tomato Sauce used to be the market leader in NSW, daylight was second and third. This was a long time ago, and responsibility for the Fountain brand was my first real job as a product manager who had real … Continue reading

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Consumers and FMCG retail control

Retail has changed, very quickly and in a fundamental way, but not for everyone. Retailers, the blokes with the bricks and mortar still hold sway in most markets, but to varying degrees, and can continue to do so if they … Continue reading

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Reading the consumers mind.

Businesses spend many millions trying to understand the way consumers consider the choices confronting them in a supermarket. With up to 30,000 items on shelf, and some categories having hundreds of choices, it is a key consideration. A mix of … Continue reading

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Renting your sales.

  Walking into chain retailers these days you are inevitably confronted by displays of product, usually at a discount. Most people seem to think that it is the retailer doing the promotion as a means to attract added sales, which … Continue reading

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4 requirements of “Connection”

A pilot program I have been recently¬† involved with, setting out to¬† assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading

Posted in Branding, Change, Collaboration, Demand chains, Marketing, retail | Tagged , , , , , , , , , , , , , | 4 Comments