Tag Archives: Management

Cart and horse of media expenditure options

Digital communication is now a major consideration in any marketing budget, depending on whose numbers you believe, digital may now be even bigger than “traditional” communication channels. So how should you develop your creative and communication briefs? Concentrate on traditional … Continue reading

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Lean accounting. An SME manufacturing lifeline?

Manufacturing SME’s in this country (Australia) are under severe pressure, particularly in heavily trade exposed industries like food manufacturing. Yesterday, Windsor Farms  was put into administration, a month ago, Rosella went the same way and is currently being liquidated in … Continue reading

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Not deciding is to decide.

Ever put off a difficult decision? asked for more information that you know will not change the outcome? shuffled the responsibility elsewhere? Most of us have, at one time or another, but we generally tell ourselves that we delayed the … Continue reading

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3 measures of Marketing Inventory

This is definitely not referring to the pallet of old brochures gathering dust in the warehouse, although most businesses still seem to accumulate them. I am referring to the sales leads, data bases, prospects, active conversations, existing customers and relationships, … Continue reading

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The “Duck” story for 2013.

How often have I heard the phrase ” he needs to get his ducks in a row before he can progress”, or some variation thereof. Often, and most recently yesterday, as a reason that less than expected progress had been … Continue reading

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Digital strategy irony

Like most newspaper groups, Fairfax has failed to evolve to accommodate the depredations of the digital revolution. Their business model is broken, and the way forward is unclear. The one spot of light in a gloomy future was the NZ … Continue reading

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Seeing the real cause

How often do we get sidetracked by several possible causes of an adverse or unexpected outcome? In the course of doing a fair bit of process improvement work over the years, one of the really successful strategies I have used … Continue reading

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Rule of 3

There are three types of activity in any business, from the small one man service operators to BHP. Doing all the things that generate revenue, today, tomorrow, and into the future, Doing the necessary things that support the generation of … Continue reading

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A bigger pile of hay.

Listening this morning to a discussion about the value of a review of the GST sharing regime currently in place, a small part of the GST regime, I was reminded of the  geometric nature of the complications that arise from … Continue reading

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The forest or the tree.?

Can’t see the forest for the trees!. This is a pretty common expression, almost a cliché observing that the pressure of the detail overcomes the view of the whole. However, a tree is a part of the foundation of the … Continue reading

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Return on management.

We measure return on the capital investments we make, there is an extensive, well understood, widely used set of tools that offer a framework for the calculations, most of us would be lost without them. However, whilst we all know … Continue reading

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Marketing is demand generation

Sales forecasting is a common activity, you need to know how much revenue is going to be generated in the coming months. Usually it is done by sales, usually by a straight extrapolation with a few adjustments, and the only … Continue reading

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Serendipity is rarely an accident.

“The harder I work the luckier I get” I’m not sure who said that first, but it is certainly widely agreed, absolutely true, and therefore almost a cliché. The more ideas, the more the variation in the background, training, and … Continue reading

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Value adding ratio

Have you ever calculated yours? It is a pretty simple performance measure that carries a lot of weight, and contains the seeds of success, and destruction. In addition, if you know your industry well, it is pretty easily calculated for … Continue reading

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Forecast Demand, not sales

Sales revenue is probably the most common senior management KPI, and is virtually always present for sales people. It is a very misleading measure. A friend, one of the best sales people I know, is in an industry struggling to … Continue reading

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Decision discipline

Making decisions is like any other process, you gather relevant information, consider options, look for the optimum outcomes, and decide accordingly. Right? Often wrong. Decisions are often made based on the HiPPO (Highest Paid Persons Opinion) what was done last … Continue reading

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The art and science of sales

Few would dispute that Da Vinci was a great artist, he created great art and amazing innovations across several mediums, a creative genius. What is often missed is his technical skill, engineering, anatomy, and at a very basic level, his … Continue reading

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4 strategies to change culture

Culture is elastic, it is the hardest thing to change in any organization,  the ‘way people do things around here” to quote Michael Porter, is a powerful organiser of behavior. Changing culture by decree  from the corner office simply does … Continue reading

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Time is not on your side

Of all the resources we have, time is truly the only one where there is no chance of technology making it replaceable or renewable. We all know that, so why do we continue to waste it so indiscriminately? Seems to … Continue reading

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Where is the money?

To stay in business we all need to make money today, and we also need to understand where the money will be tomorrow, invest in these future cash generating activities, and sometimes  make adjustments to the business model. These adjustments … Continue reading

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