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Tag Archives: great management
6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
The 3 things that REALLY matter in social media?
There are lots of so called “measures” that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading
Posted in Management, Marketing, Social Media
Tagged analytics, communication, Governance, great management, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
2 Comments
7 parameters of a C21 marketing scorecard
Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
Sometimes, it is just a cigar
The photo of Joe Hockey and Mathias Cormann smoking a cigar just before the budget has raised temperatures in all sorts of places. I wonder why? After all, it is just a cigar. Some are annoyed that they seem to … Continue reading
Posted in Governance, Leadership
Tagged communication, Governance, great management, managing yourself, Politics
2 Comments
6 Steps in Managing Serendipity
“Serendipity” . Luck that takes the form of finding valuable or pleasant things that are not looked for. Websters Dictionary. My old Dad used to say “Son, the harder I work, the luckier I get” and it has usually worked … Continue reading
Compelling data on what next.
Mitch Joel may have flogged his Twist Image agency to WPP, but hopefully he keeps on writing his blog and alerting us to terrific stuff like this presentation Winners and Losers in the Digital age, by Scott Galloway. Read the … Continue reading
Managements single greatest failure
Many years ago, pre-digital, I gave time to a sales rep who rang up and promised to bring in some samples of brand new products from Europe that had changed the dynamics of the market segments they were in. I … Continue reading
Small businesses biggest problem
Cash flow is the lifeblood of every business, from the one person micro business working out of their garage, to the largest multinational. To call it “Lifeblood” sounds like a cliché, but the thing about clichés is that generally they … Continue reading
Posted in Governance, Management, Small business
Tagged Governance, great management, Management, Operations, performance assessment, SME
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Shakespeare invented Twitter!
Willy said many things that have been repeated, and repeated over the years, nuggets of truth that resonate today, may of which have a place in management thinking. “Be great in act, as you are in thought” “In time we … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, great management, Marketing, negotiation, Social Media
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The idea muscle
We all know instinctively that with exercise, we get better. Running, jumping, swimming, all that stuff makes us fitter, healthier, but it takes time and effort, and we are all busy. Busy doing what? Besides, running is boring, sweaty, and bad … Continue reading
Posted in Change, Governance, Marketing
Tagged Change, change management, communication, customer, Governance, great management, Leadership, performance assessment, Strategy
2 Comments
14 Marketing Trends for 2014
It may be a bit later in January than most blog posts prognosticating about the coming year, but at least they are different from the pack, so here goes.. Simple is the new complicated. All the conversations about social media, … Continue reading
Posted in Change, Management, Marketing
Tagged Advertising, Branding, Change, change management, collaboration, communication, customer, great management, Innovation, Marketing, SME, Social Media, Strategy
5 Comments
A mark out of 10
In a post in January last year, I made 10 predictions for 2013. In the interests of accountability, it is reasonable to see how I went. So, here goes: Marketing is digital and personal, mass marketing is dead! As with … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, Governance, great management, Leadership, Management, performance assessment, Strategy
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Do’s and don’ts of the seasonal strategic “itch”
Just before Christmas, in an unusually hot and humid period, I was attacked by “mossies” while sleeping. The blighters feasted on my left shoulder, leaving a very itchy area. So what you ask, and fair enough to wonder at … Continue reading
Posted in Customers, Governance, Leadership, Strategy
Tagged change management, Governance, great management, Leadership, performance assessment, Strategy
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The idea gets better with eyeballs.
Years ago I worked in a small management group that was faced with the resurrection of a failed business. Problem was, the parent company was blissfully unaware, as the poor performance was hidden inside the operations and overhead recovery of … Continue reading
Posted in Change, Collaboration, Leadership, Strategy
Tagged Change, change management, collaboration, great management, Leadership, Strategy
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Design thinking: wasted hype?
Perhaps unfortunately I was on the receiving end of a rant about design thinking last week. It was a passionate, articulate, and informed rant, but a rant nevertheless. There is no doubt in my mind that design thinking is a … Continue reading
Posted in Change, Governance, Leadership, Management, Operations
Tagged Branding, Change, change management, communication, competitive strategy, Entrepreneur, Governance, great management, Leadership, portfolio, Strategy
3 Comments
Simplifying innovation
Innovation takes up a lot of my time, and whilst successfully bring a new product to market is a huge task, challenging as it does all sorts of personal, organisational and financial barriers, it can nevertheless be broken down into … Continue reading
Posted in Innovation, Marketing, Strategy
Tagged collaboration, Entrepreneur, Governance, great management, Innovation, Leadership, Marketing, portfolio, Strategy
4 Comments
Paradox of marketing automation.
We are rushing headlong towards automating the marketing process, everything from the call centre systems to advanced automation like Marketo and others. However, we are social animals, and no matter how much we set out to automate, you simply cannot replace … Continue reading
Posted in Marketing, Social Media
Tagged communication, competitive strategy, Entrepreneur, great management, Leadership, Marketing, Social Media, Strategy
4 Comments
Marketing defined, again.
Definitions of marketing abound. A bit like a scratch in the morning, everybody has one! The lament of President Roosevelt that if you had 7 economists in a room, you had 8 opinions, is equally true for marketers, except that … Continue reading
Posted in Customers, Management, Marketing, Personal Rant
Tagged Advertising, Branding, category management, great management, Management, Marketing, Strategy
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Marketing debt.
I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex. Not a pretty sight, and … Continue reading
StrategyAudit 