Tag Archives: great management

6 reasons you might be “engaged”.

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading

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The 3 things that REALLY matter in social media?

  There are lots of so called “measures” that get touted as  being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading

Posted in Management, Marketing, Social Media | Tagged , , , , , , , , , | 2 Comments

7 parameters of a C21 marketing scorecard

Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading

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“Design” is a verb

Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading

Posted in Branding, Collaboration, Marketing, Strategy | Tagged , , , , , , , , , | 4 Comments

Sometimes, it is just a cigar

The photo of Joe Hockey and Mathias Cormann smoking a cigar just before the budget has raised temperatures in all sorts of places. I wonder why?  After all, it is just a cigar. Some are annoyed that they seem to … Continue reading

Posted in Governance, Leadership | Tagged , , , , | 2 Comments

6 Steps in Managing Serendipity

“Serendipity” .  Luck that takes the form of finding valuable or pleasant things that are not looked for. Websters Dictionary. My old Dad used to say “Son, the harder I work, the luckier I get” and it has usually worked … Continue reading

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Compelling data on what next.

Mitch Joel may have flogged his Twist Image agency to WPP, but hopefully he keeps on writing his blog and alerting us to terrific stuff like this presentation Winners and Losers in the Digital age,  by Scott Galloway. Read the … Continue reading

Posted in Branding, Change, Marketing, Social Media | Tagged , , , , , , , , , , , | 2 Comments