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Meta
Tag Archives: demand chain
What matters?
One of the most common questions I get is how you get away from competing on price. A couple of things are common in the situation that leads to the question: Someone else has control of the value chain. … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Agriculture, Branding, category management, demand chain, Marketing, retailer, Sales, Strategy
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Word of mouth is not free
This morning a friend was telling me about a product he had used recently, and how it changed his life. Well, made a small piece of it better at least. Next time I am looking for a product in that … Continue reading
Posted in Branding, Communication, Customers, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, demand chain, Marketing, SME, Social Media, Strategy
2 Comments
Why do you Trust?
Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I … Continue reading
Posted in Communication, Governance, Management
Tagged Alliance management, Branding, communication, customer, demand chain, Governance, Leadership, Marketing
4 Comments
4 requirements of “Connection”
A pilot program I have been recently involved with, setting out to assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading
Give Charman Stone a medal.
The decision by the federal Government not to support SPC last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading
Posted in Change, Governance, Leadership, Marketing, Operations
Tagged Agriculture, Change, change management, demand chain, Governance, Operations, performance assessment, Politics, retailer, supply chain
3 Comments
Lessons from SPC
Once the dust has settled, political mud-slinging completed, recriminations done, and blame been allocated over yesterdays decision by the Government not to support SPC Ardmona to the tune of $25 million, which would have triggered another $25 mill from the … Continue reading
“Collective clarity” and “alignment” are different beasts
In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading
Posted in Branding, Change, Collaboration, Leadership, Marketing
Tagged Agriculture, Alliance management, Branding, category management, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, Leadership, Marketing, retailer, Value chain
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Sydney Harvest
The produce branding model used by the agricultural so called marketing programs run by industry bodies all fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading
Posted in Branding, Change, Marketing, retail, Sales, Small business
Tagged Agriculture, Alliance management, Branding, collaboration, communication, demand chain, Marketing, Sales, SME, supply chain, value
1 Comment
Value transformation in agriculture
The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading
Posted in Alliance management, Branding, Marketing, retail, Small business
Tagged Agriculture, Alliance management, Branding, category management, customer, demand chain, Marketing, retailer, SME, value, Value chain
2 Comments
The semantic disruption of Agriculture
The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading
Posted in Change, Demand chains, Marketing, Strategy
Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain
1 Comment
Quality of life: A context sensitive idea.
Some years ago my Dad had a stroke, a nasty one that had a profound impact on his physical capability. We were assured by physicians that with intensive therapy and rehabilitation, he would regain a “quality of life.” Compared to … Continue reading
Posted in Marketing, Small business, Strategy
Tagged Agriculture, Change, demand chain, Governance, Strategy
2 Comments
Customer driven demand chain rebirth
It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading
Posted in Category, Customers, Demand chains, Marketing, retail
Tagged competitive strategy, customer, demand chain, Marketing, retailer, value
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6 trends shaping semi urban agriculture
A couple of days ago I did a presentation at the University of Western Sydney to a group of academics, farming advocates and farmers. The presentation addressed the challenges of agriculture in Australia close to the major cities, specifically Sydney. … Continue reading
Posted in Branding, Demand chains, Marketing, Strategy
Tagged Branding, Change, change management, communication, customer, demand chain, Marketing, performance assessment, retailer
4 Comments
Thinking “Lean” is instinctive.
It is amazing how people adopt to “lean” instinctively, without any planning, or knowledge of the cliches and tools spruiked by consultants (including myself). People are pretty sensible when left to themselves, they do not build waste into a … Continue reading
Posted in Customers, Lean, Operations, Sales
Tagged collaboration, communication, customer, demand chain, lean, Operations, performance assessment
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Defining the future of agriculture
Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like. From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used explained … Continue reading
Posted in Change, Collaboration, Demand chains, Operations, Strategy
Tagged category management, Change, change management, climate change, communication, demand chain, Entrepreneur, Innovation
2 Comments
4 Challenges of Urban agriculture.
As our cities continue to suck people off the land, and grow bigger, swallowing adjacent farm land, we face the challenge of how we feed ourselves into the future. It may not be a problem now, or in 5 years, … Continue reading
Posted in Branding, Change, Marketing, retail, Strategy
Tagged Branding, category management, Change, climate change, collaboration, competitive strategy, demand chain, Marketing, Operations
7 Comments
3 foundations of demand chain success
Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading
Posted in Customers, Demand chains, Marketing
Tagged communication, customer, demand chain, Marketing, Value chain
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Anatomy of a demand chain.
This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading
Posted in Collaboration, Demand chains, Marketing, retail, Strategy
Tagged Advertising, analytics, Branding, collaboration, communication, customer, demand chain, great management, Marketing, Operations, retailer, Strategy, Value chain
4 Comments
Price taker to market maker
I talk to a lot of farmers, and have done so for a long time. Not much has changed over that time, it is just that there are less farmers, bigger farms, and corporatised farming, with deep capital resources … Continue reading
Posted in Branding, Change, Marketing
Tagged Branding, Change, collaboration, demand chain, Marketing, retailer, supply chain, value
3 Comments
Choose your customers
The sorts of customers you have play a significant role in defining who you are. A former client had a customer base that valued the hands on, custom design, and short supply chain they offered on their packaging component items. That … Continue reading
Posted in Change, Customers, Lean, Operations, Sales
Tagged Change, competitive strategy, customer, demand chain, Management, negotiation, performance assessment, Sales
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StrategyAudit 