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Tag Archives: collaboration
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
10 rules for small retailers to out-compete chains
Chain stores dominate our grocery shopping environment, they have developed all the advantages of scale, and use them to the advantage of their shareholders, by delivering returns, and to customers by delivering low prices. The model works, in Australia 75% … Continue reading
9 thoughts for SME’s on Friday 13th.
Walk under any ladders yet? It seemed appropriate to have a think about some of the silly superstitions that infest the world of marketing, and proffer a view about the reality. “The internet will never be a good marketing … Continue reading
Posted in Marketing
Tagged Advertising, Branding, Change, collaboration, communication, competitive strategy, customer, Innovation, Marketing, retailer, Sales, SME, Social Media
1 Comment
1 social media tool for maximum impact.
There are many contenders for the most effective social media too around, and just as many promoters. “Email marketing” and “Content marketing” usually occupy the first and second places, but to my mind are one and the same. Email … Continue reading
Posted in Collaboration, Customers, Social Media
Tagged collaboration, communication, Marketing, Sales, SME, Social Media, Strategy
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Sporting analogies don’t always work.
Tonight is the first Origin game of 2014, and so I expect to hear lots of people using sporting analogies over the next few weeks, particularly football. Sporting analogies abound in business, “A team of champions does not make a … Continue reading
8 ways to build a hypothesis testing mind set.
The most successful people I have seen over 40 years of business share one crucial characteristic. Curiosity. The successful are insatiably curious, it spans all aspects of their lives, not just the parts that are spent working at what pays … Continue reading
Posted in Change, Collaboration, Innovation, Leadership, Marketing
Tagged Change, change management, collaboration, Governance, Innovation, Leadership, performance assessment, SME, Strategy
1 Comment
Complete me
“You complete me” a really cheesy line, made famous by the Jerry Maguire movie, but relevant elsewhere. Communication devices have exploded over the last decade, most of us now have multiple tools by which to communicate, but just how well … Continue reading
Posted in Collaboration, Communication
Tagged Advertising, Branding, collaboration, communication, customer, Marketing, Personal Rant
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4 requirements of “Connection”
A pilot program I have been recently involved with, setting out to assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading
14 Marketing Trends for 2014
It may be a bit later in January than most blog posts prognosticating about the coming year, but at least they are different from the pack, so here goes.. Simple is the new complicated. All the conversations about social media, … Continue reading
Posted in Change, Management, Marketing
Tagged Advertising, Branding, Change, change management, collaboration, communication, customer, great management, Innovation, Marketing, SME, Social Media, Strategy
5 Comments
The idea gets better with eyeballs.
Years ago I worked in a small management group that was faced with the resurrection of a failed business. Problem was, the parent company was blissfully unaware, as the poor performance was hidden inside the operations and overhead recovery of … Continue reading
Posted in Change, Collaboration, Leadership, Strategy
Tagged Change, change management, collaboration, great management, Leadership, Strategy
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“Collective clarity” and “alignment” are different beasts
In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading
Posted in Branding, Change, Collaboration, Leadership, Marketing
Tagged Agriculture, Alliance management, Branding, category management, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, Leadership, Marketing, retailer, Value chain
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Sydney Harvest
The produce branding model used by the agricultural so called marketing programs run by industry bodies all fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading
Posted in Branding, Change, Marketing, retail, Sales, Small business
Tagged Agriculture, Alliance management, Branding, collaboration, communication, demand chain, Marketing, Sales, SME, supply chain, value
1 Comment
The Value Gap
Engaged in an innovation portfolio management assignment a while ago, we struggled to define why one project should continue to suck up resources in preference to many other seemingly worthy opportunities. We tried all sorts of models, financial and strategic, … Continue reading
Posted in Change, Innovation, Marketing, Strategy
Tagged collaboration, communication, Innovation, performance assessment, Strategy
1 Comment
The old duck metaphor.
A story on myself. I am in the middle of a small project that requires considerable collaboration amongst people not used to collaborating. Always challenging. In a conversation over the weekend with an old mate, wise in the ways of … Continue reading
Posted in Alliance management, Communication, Management
Tagged Agriculture, Alliance management, collaboration, communication, managing yourself
1 Comment
Simplifying innovation
Innovation takes up a lot of my time, and whilst successfully bring a new product to market is a huge task, challenging as it does all sorts of personal, organisational and financial barriers, it can nevertheless be broken down into … Continue reading
Posted in Innovation, Marketing, Strategy
Tagged collaboration, Entrepreneur, Governance, great management, Innovation, Leadership, Marketing, portfolio, Strategy
4 Comments
Reality is visual
I had a post prepared for this morning, relating to the evolution of “local” agriculture, specifically around Sydney. However, the events of the weekend, the burning of Sydney’s surrounding bushland, including several of the farms of those I have been … Continue reading
Posted in Communication, Governance, Lean, Operations
Tagged collaboration, communication, performance assessment
5 Comments
Intelligent re-design
Intelligent design is a huge discredited furphy perpetrated by Christian fundamentalists in the US on sections of the school system. But, taking the notion of viewing something through an entirely different lens a bit further, intelligent re-design becomes a notion … Continue reading
Posted in Change, Collaboration, Marketing
Tagged Branding, Change, change management, collaboration, competitive strategy, Innovation, Marketing, Social Media, Strategy
4 Comments
Thinking “Lean” is instinctive.
It is amazing how people adopt to “lean” instinctively, without any planning, or knowledge of the cliches and tools spruiked by consultants (including myself). People are pretty sensible when left to themselves, they do not build waste into a … Continue reading
Posted in Customers, Lean, Operations, Sales
Tagged collaboration, communication, customer, demand chain, lean, Operations, performance assessment
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4 Challenges of Urban agriculture.
As our cities continue to suck people off the land, and grow bigger, swallowing adjacent farm land, we face the challenge of how we feed ourselves into the future. It may not be a problem now, or in 5 years, … Continue reading
Posted in Branding, Change, Marketing, retail, Strategy
Tagged Branding, category management, Change, climate change, collaboration, competitive strategy, demand chain, Marketing, Operations
7 Comments
Marketing debt.
I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex. Not a pretty sight, and … Continue reading
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