Tag Archives: Change

Digital body language

  Prospecting, lead qualification and nurturing, prospect management and the transaction itself have all changed forever. The salesman with a bag has been relegated, at best,  to the transaction end of the prospect to transaction continuum. In the process, we … Continue reading

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Conferences are for marketing.

  Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive,  our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading

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3 Marketing observations from the club-house

  Last weekend the local tennis club of which I am a member had an open day. We marketed the day pretty heavily to the local community over the course of a couple of weeks, and got a great turnout. … Continue reading

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Future of Urban Agriculture

  How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading

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SME Marketing capability gap

  Marketing technology is rapidly taking over from the hit and miss, ad hoc research, customer and prospect management, and  performance measurement practices that  have dominated to date. This is a particularly critical evolution for  small businesses who are generally … Continue reading

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Do you need a telephone?

I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading

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9 thoughts for SME’s on Friday 13th.

  Walk under any ladders yet? It seemed appropriate to have a think about some of the silly superstitions that infest the world of marketing, and proffer a view about the reality. “The internet will never be a good marketing … Continue reading

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