Tag Archives: Change

8 ways to build a hypothesis testing mind set.

The most successful people I have seen over 40 years of business share one crucial characteristic. Curiosity. The successful are insatiably  curious, it spans all aspects of their lives, not just the parts that are spent working at what pays … Continue reading

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Organised serendipity

At first sight, “Organised” and “Serendipity” are at opposite ends of the scale, almost mutually exclusive. Serendipity occurs by chance, when the stars align, the unexpected happens and not by any organised process, or so we are led to believe. … Continue reading

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7 steps to SME digital effectiveness.

A friend of mine has a very successful small business selling high value services to a small group of clients from diverse backgrounds. He does not want to be the next IPO, or employ hundreds, or even tens of people, … Continue reading

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Three simple rules of blogging

Hunt around in Google, and there are thousands of posts out there giving you lists of things to do to have a successful blog. A few Are pretty good,  but most a just lists of the blindingly obvious, hoping that … Continue reading

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Digital is just a cost of business.

Who in business does not carry a business card of some sort, from the standard 9 X 5 bit of cardboard to the “it” thing of a USB with a resume, and published material as well as contact details on … Continue reading

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Media ownership paradox

Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the … Continue reading

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The elusive location of value.

We all seek value, we set out to buy when we find it, but all too often, we settle on price as the measure, when price is only one component of the mix of factors that makes up “value”. The … Continue reading

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Perspective driven management

Everyone knows the optimist sees the glass half full, and the pessimist sees it as half empty, but few see the other options. The technologist sees the shape as sub-optimal The engineer sees the variation of material in the glass … Continue reading

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4 requirements of “Connection”

A pilot program I have been recently  involved with, setting out to  assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading

Posted in Branding, Change, Collaboration, Demand chains, Marketing, retail | Tagged , , , , , , , , , , , , , | 4 Comments

Toyota’s tent joins Ford and GM in the boot.

  As a little kid, the milkman used to deliver from a horse drawn cart. Even then, in the mid fifties it was outmoded, almost rustic, but endlessly engaging for a 5 year old boy. Much later, I was the … Continue reading

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StrategyAudit’s second law of SME success

Scaleable. My world is SME’s, helping them to be more profitable, more commercially sustainable, more accountable,  by being focused on customers and their own processes and priorities. The outcome is that most successfully remain SME’s, avoiding the many death traps … Continue reading

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Brand value of SPC and Peters.

If ever you needed convincing that investing for the long haul in a brand was worth the time, energy, risk, and money, there is evidence aplenty in the remnants of the Australian food industry. It has been reported that the … Continue reading

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Give Charman Stone a medal.

The decision by the federal Government not to support SPC  last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading

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Lessons from SPC

Once the dust has settled, political mud-slinging completed, recriminations done, and blame been allocated over yesterdays decision by the Government not to support SPC Ardmona to the tune of $25 million, which would have triggered another $25 mill from the … Continue reading

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8 core questions of strategy

Carl von Clausewitz first said, “no strategy ever survived the first contact with the enemy” It was true in war, and is equally true in business, the only real difference is in the human cost. That said, not having a … Continue reading

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The year of analytics

In Australia today, January 26, it is “Australia Day”, the day we Aussies, or most of us, think the place was started, conveniently ignoring the thousands of years of habitation before Captain Philip turned up with a bunch of convicts … Continue reading

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WCB spits the curd

It has been pretty certain that control of Warrnambool Cheese and Butter (WCB) would change since the opening bid by Bega Cheese in September  last year. It rapidly became an auction as rival bidders emerged, and WCB shareholders struck the … Continue reading

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The idea muscle

We all know instinctively that with exercise, we get better. Running, jumping, swimming, all that stuff makes us fitter, healthier, but it takes time and effort, and we are all busy. Busy doing what?  Besides, running is boring, sweaty, and bad … Continue reading

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Return on Humans

Most business leaders are familiar with the notion of return on capital, funds invested, etc, and those same leaders often say something along the lines of “our people are our  most important asset” weather they believe it of r not, … Continue reading

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Pizza brand leveraging

Perhaps following on from the success of McDonalds “Angus” strategy, Domino’s has launched a “Wagyu Pizza” for our indulgence. I like a pizza as much as the next bloke, but it is not one of the major food groups, just … Continue reading

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