Tag Archives: change management

Mixed marketing metaphors.

I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading

Posted in Change, Management, Strategy | Tagged , , , , , , , , | Leave a comment

6 strategies to be successful, in everything

  In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading

Posted in Change, Governance, Management, Sales, Strategy | Tagged , , , , , , , , , , , | Leave a comment

5 classic marketing steps that still work.

In 1968 a seminal Book called “Consumer behaviour”  Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading

Posted in Change, Customers, Marketing, Small business | Tagged , , , , , , , , , , , | 2 Comments

6 ingredients for SME success

The post on the 2 tools SME’s need  in early August  led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading

Posted in Governance, Innovation, Leadership, Small business, Strategy | Tagged , , , , , , , , , | 2 Comments

12 key success factors for SME’s

Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over  20 years of observing small businesses as a contractor and consultant, I have … Continue reading

Posted in Customers, Governance, Leadership, Management, Small business | Tagged , , , , , , , , | Leave a comment

2 tools SME’s have to have

  Most SME’s I see are run by a single person, without the benefit of any sort of advisory board beyond those with whom he/she has dinner sometimes, when they get the time. The hats they wear  make Josephs coat … Continue reading

Posted in Management, Small business | Tagged , , , , , , , , | Leave a comment

7 parameters of a C21 marketing scorecard

Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading

Posted in Governance, Management, Marketing | Tagged , , , , , , , , , | Leave a comment