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Tag Archives: change management
Mixed marketing metaphors.
I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, competitive strategy, Governance, Leadership, Management, performance assessment, SME, Strategy
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6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
5 classic marketing steps that still work.
In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading
Posted in Change, Customers, Marketing, Small business
Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy
2 Comments
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
2 tools SME’s have to have
Most SME’s I see are run by a single person, without the benefit of any sort of advisory board beyond those with whom he/she has dinner sometimes, when they get the time. The hats they wear make Josephs coat … Continue reading
7 parameters of a C21 marketing scorecard
Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading
Design doing
Steve Blank is one of the real thinkers in the innovation space who gets out there into the weeds and gets stuff done. The illustration at the top of this post is one from a recent post on his blog … Continue reading
Posted in Customers, Innovation
Tagged Change, change management, communication, competitive strategy, customer, Entrepreneur, Innovation, Leadership, lean, Marketing, Strategy
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Digital body language
Prospecting, lead qualification and nurturing, prospect management and the transaction itself have all changed forever. The salesman with a bag has been relegated, at best, to the transaction end of the prospect to transaction continuum. In the process, we … Continue reading
Posted in Change, Customers, Marketing, Sales
Tagged category management, Change, change management, communication, competitive strategy, customer, Marketing, marketing analytics, Sales
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Conferences are for marketing.
Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive, our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading
Posted in Customers, Demand chains, Marketing, Strategy
Tagged Agriculture, Change, change management, communication, competitive strategy, Marketing, performance assessment, retailer, Sales, SME, Social Media, Strategy
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Future of Urban Agriculture
How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Agriculture, Branding, category management, Change, change management, competitive strategy, customer, Innovation, Marketing, Risk, Sales, SME
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SME Marketing capability gap
Marketing technology is rapidly taking over from the hit and miss, ad hoc research, customer and prospect management, and performance measurement practices that have dominated to date. This is a particularly critical evolution for small businesses who are generally … Continue reading
Posted in Customers, Management, Marketing, Small business
Tagged Branding, Change, change management, communication, Leadership, Marketing, SME
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Do you need a telephone?
I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading
Posted in Change, Communication, Management, Marketing, Small business, Social Media
Tagged Change, change management, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Energy, Innovation, technical capability, and common sense.
It seems to me that the most important emerging driver of success in the economy that must drive innovation and value delivery, is the intersection of technical capability and power generation. Oil has driven the geo politics of the C … Continue reading
Posted in Change, Governance, Innovation
Tagged Change, change management, climate change, Governance, Innovation, performance assessment, Politics
3 Comments
Sporting analogies don’t always work.
Tonight is the first Origin game of 2014, and so I expect to hear lots of people using sporting analogies over the next few weeks, particularly football. Sporting analogies abound in business, “A team of champions does not make a … Continue reading
Predicting the future Vs leading edge of current
The future prediction business has so far failed to find a sustainable business model, apart from the fun stuff in the tent with the funny lady with the cards and crystal ball. About the only serious people who still profess … Continue reading
Posted in Change, Governance, Marketing, Small business
Tagged Change, change management, competitive strategy, Governance, SME, Strategy
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FMCG conga line rides again
Years ago I worked as a junior marketing bloke for Allied Mills, which became Meadow Lea Foods, then Goodman Fielder. I returned 25 years later as a contractor running a specialist unit of the ingredients division in a pre-sale “polish-up” … Continue reading
Posted in Change, Governance, Leadership, Strategy
Tagged Change, change management, Governance, Leadership, Marketing, performance assessment, Strategy
2 Comments
6 Steps in Managing Serendipity
“Serendipity” . Luck that takes the form of finding valuable or pleasant things that are not looked for. Websters Dictionary. My old Dad used to say “Son, the harder I work, the luckier I get” and it has usually worked … Continue reading
The 3 second test of a website.
When my kids were young, stuff always headed towards the floor. If it happened to be a piece of bread, it always landed buttered side down, so we had the “3 second test” Story to the kids was that it … Continue reading
Posted in Change, Management, Social Media
Tagged Branding, change management, communication, Marketing, SME, Social Media
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Slow death of twitter?
The Atlantic has made the call, at least asked the question. Is Twitter dying? I have no idea, as I am not a real twitter fan, never have been, simply because I do not see the sustainable business model yet, … Continue reading
Posted in Change, Communication, Social Media
Tagged change management, communication, Marketing, performance assessment, Social Media, Strategy
2 Comments
StrategyAudit 