Tag Archives: analytics

The 3 things that REALLY matter in social media?

  There are lots of so called “measures” that get touted as  being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading

Posted in Management, Marketing, Social Media | Tagged , , , , , , , , , | 2 Comments

Reading the consumers mind.

Businesses spend many millions trying to understand the way consumers consider the choices confronting them in a supermarket. With up to 30,000 items on shelf, and some categories having hundreds of choices, it is a key consideration. A mix of … Continue reading

Posted in Branding, Category, Customers, Marketing, retail | Tagged , , , , , , , , | Leave a comment

The year of analytics

In Australia today, January 26, it is “Australia Day”, the day we Aussies, or most of us, think the place was started, conveniently ignoring the thousands of years of habitation before Captain Philip turned up with a bunch of convicts … Continue reading

Posted in Change, Governance, Marketing, Small business | Tagged , , , , , , , , , , | 1 Comment

8 Sales prospect categories

Automation of the marketing and sales “funnel” has many productivity advantages, so long as the implementation of the software works, which is always harder than the smiling assurances of the automation salespeople would indicate. However, there is one benefit that … Continue reading

Posted in Customers, Marketing, Sales, Small business | Tagged , , , , , | 2 Comments

Algorithms are the new gatekeepers

  There have always been gatekeepers, those people who make the decisions about what you see, what you have the opportunity to buy, and weather or not you can participate. The supermarket buyer determines what goes on the shelves, a … Continue reading

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Modern marketing Trinity and the glue

  Sick of the avalanche of unsolicited email coming in to your inbox? Most of us are, and my kids have reacted by virtually turning email off, and using social media to communicate with those in their circles. The volumes … Continue reading

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Marketing debt.

  I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex. Not a pretty sight, and … Continue reading

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