Tag Archives: Alliance management

10 rules for small retailers to out-compete chains

Chain stores dominate our grocery shopping environment, they have developed all the advantages of scale, and use them to the advantage of their shareholders, by delivering returns, and to customers by delivering low prices. The model works, in Australia 75% … Continue reading

Posted in Collaboration, Customers, retail, Small business | Tagged , , , , , , , , , , , , | 1 Comment

Sporting analogies don’t always work.

Tonight is the first Origin game of 2014, and so  I expect to hear lots of people using sporting analogies  over the next few weeks, particularly football. Sporting analogies abound in business, “A team of champions does not make a … Continue reading

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Why do you Trust?

Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I … Continue reading

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4 requirements of “Connection”

A pilot program I have been recently  involved with, setting out to  assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading

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Three steps to agreement

    Peoples reaction to a question, choice, or situation is always coloured by their experience, education, background, and a myriad of other qualitative factors. Where there is a divergence of views, it can become heated, as people invest emotionally … Continue reading

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“Collective clarity” and “alignment” are different beasts

In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast.  Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading

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Sydney Harvest

The produce branding model used by the agricultural so called marketing programs run by industry bodies all  fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading

Posted in Branding, Change, Marketing, retail, Sales, Small business | Tagged , , , , , , , , , , | 1 Comment