Tag Archives: Agriculture

Give Charman Stone a medal.

The decision by the federal Government not to support SPC  last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading

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Lessons from SPC

Once the dust has settled, political mud-slinging completed, recriminations done, and blame been allocated over yesterdays decision by the Government not to support SPC Ardmona to the tune of $25 million, which would have triggered another $25 mill from the … Continue reading

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WCB spits the curd

It has been pretty certain that control of Warrnambool Cheese and Butter (WCB) would change since the opening bid by Bega Cheese in September  last year. It rapidly became an auction as rival bidders emerged, and WCB shareholders struck the … Continue reading

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Resolution for a new year

I am up around Armidale in the North of the state, yakking to a few contacts, a few people I have worked with over the years, and some potential clients. Nice area, good, although demanding agricultural land, long history of … Continue reading

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“Collective clarity” and “alignment” are different beasts

In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast.  Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading

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Create demand, or just fulfil it.

Some marketing activity is aimed at creating demand, alerting people to a value proposition. Other so called marketing activity is aimed at delivering an offer, an important but very different activity to demand creation. Consider the difference between most ads … Continue reading

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Sydney Harvest

The produce branding model used by the agricultural so called marketing programs run by industry bodies all  fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading

Posted in Branding, Change, Marketing, retail, Sales, Small business | Tagged , , , , , , , , , , | 1 Comment