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Tag Archives: Agriculture
Heston Vs Jamie, a retail bunfight.
It is fascinating to watch the evolution of the marketing of the two retail gorillas, Coles and Woolworths. It is clear what they are doing, setting out to engage consumers with the freshness, range and provenance of their produce, … Continue reading
Posted in Branding, Change, Marketing, retail
Tagged Agriculture, Branding, category management, competitive strategy, customer, Marketing, retailer, Sales, SME, Value chain
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Conferences are for marketing.
Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive, our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading
Posted in Customers, Demand chains, Marketing, Strategy
Tagged Agriculture, Change, change management, communication, competitive strategy, Marketing, performance assessment, retailer, Sales, SME, Social Media, Strategy
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Future of Urban Agriculture
How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Agriculture, Branding, category management, Change, change management, competitive strategy, customer, Innovation, Marketing, Risk, Sales, SME
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What matters?
One of the most common questions I get is how you get away from competing on price. A couple of things are common in the situation that leads to the question: Someone else has control of the value chain. … Continue reading
Posted in Branding, Customers, Marketing, Small business
Tagged Agriculture, Branding, category management, demand chain, Marketing, retailer, Sales, Strategy
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Have we lost it?
Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to school, and back. It sometimes took longer than it … Continue reading
Posted in Change, Leadership, Personal Rant, Strategy
Tagged Agriculture, category management, climate change, Politics, supply chain
2 Comments
4 requirements of “Connection”
A pilot program I have been recently involved with, setting out to assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading
Brand value of SPC and Peters.
If ever you needed convincing that investing for the long haul in a brand was worth the time, energy, risk, and money, there is evidence aplenty in the remnants of the Australian food industry. It has been reported that the … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged Agriculture, Branding, category management, Change, competitive strategy, Marketing, Operations, Politics, retailer, Strategy
7 Comments
Give Charman Stone a medal.
The decision by the federal Government not to support SPC last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading
Posted in Change, Governance, Leadership, Marketing, Operations
Tagged Agriculture, Change, change management, demand chain, Governance, Operations, performance assessment, Politics, retailer, supply chain
3 Comments
Lessons from SPC
Once the dust has settled, political mud-slinging completed, recriminations done, and blame been allocated over yesterdays decision by the Government not to support SPC Ardmona to the tune of $25 million, which would have triggered another $25 mill from the … Continue reading
WCB spits the curd
It has been pretty certain that control of Warrnambool Cheese and Butter (WCB) would change since the opening bid by Bega Cheese in September last year. It rapidly became an auction as rival bidders emerged, and WCB shareholders struck the … Continue reading
Posted in Branding, Change, Governance, Management, Strategy
Tagged Agriculture, Change, change management, competitive strategy, Governance, Operations, performance assessment, Sales
1 Comment
Resolution for a new year
I am up around Armidale in the North of the state, yakking to a few contacts, a few people I have worked with over the years, and some potential clients. Nice area, good, although demanding agricultural land, long history of … Continue reading
Posted in Change, Governance, Personal Rant, Strategy
Tagged Agriculture, Change, change management, Marketing, Politics, Strategy
1 Comment
“Collective clarity” and “alignment” are different beasts
In some circumstances, “collective clarity” may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers … Continue reading
Posted in Branding, Change, Collaboration, Leadership, Marketing
Tagged Agriculture, Alliance management, Branding, category management, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, Leadership, Marketing, retailer, Value chain
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Create demand, or just fulfil it.
Some marketing activity is aimed at creating demand, alerting people to a value proposition. Other so called marketing activity is aimed at delivering an offer, an important but very different activity to demand creation. Consider the difference between most ads … Continue reading
Posted in Change, Customers, Marketing, Sales
Tagged Agriculture, Branding, Change, change management, communication, Marketing
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Sydney Harvest
The produce branding model used by the agricultural so called marketing programs run by industry bodies all fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading
Posted in Branding, Change, Marketing, retail, Sales, Small business
Tagged Agriculture, Alliance management, Branding, collaboration, communication, demand chain, Marketing, Sales, SME, supply chain, value
1 Comment
Political inconsistency is trumps
So, the Treasurer has blocked the acquisition of Graincorp by Archer Daniels Midland. However, the acquisition of Warrnambool Cheese and Butter by Canadian group Saputo is OK. Go figure! These two businesses are amongst the last significant, strategically important agribusiness … Continue reading
Posted in Change, Governance
Tagged Agriculture, Change, change management, communication, Management, Politics
4 Comments
Another slice off the cut loaf.
Years ago there was a line in the film “Breaker Morant” where the breaker, played by Bryan Brown said of a young ladies virtue “another slice off a cut loaf will not be missed” . I never forgot the … Continue reading
Posted in Category, Change, Governance, Leadership, Strategy
Tagged Agriculture, Change, competitive strategy, Governance, Leadership, Politics
2 Comments
Value transformation in agriculture
The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading
Posted in Alliance management, Branding, Marketing, retail, Small business
Tagged Agriculture, Alliance management, Branding, category management, customer, demand chain, Marketing, retailer, SME, value, Value chain
2 Comments
The old duck metaphor.
A story on myself. I am in the middle of a small project that requires considerable collaboration amongst people not used to collaborating. Always challenging. In a conversation over the weekend with an old mate, wise in the ways of … Continue reading
Posted in Alliance management, Communication, Management
Tagged Agriculture, Alliance management, collaboration, communication, managing yourself
1 Comment
The semantic disruption of Agriculture
The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading
Posted in Change, Demand chains, Marketing, Strategy
Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain
1 Comment
Quality of life: A context sensitive idea.
Some years ago my Dad had a stroke, a nasty one that had a profound impact on his physical capability. We were assured by physicians that with intensive therapy and rehabilitation, he would regain a “quality of life.” Compared to … Continue reading
Posted in Marketing, Small business, Strategy
Tagged Agriculture, Change, demand chain, Governance, Strategy
2 Comments
StrategyAudit 