Tag Archives: Advertising

9 tips to crafting effective headlines

David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading

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6 Really simple steps to increase the effectiveness of your website.

The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading

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7 tips to improve your marketing.

Marketing has changed very rapidly from the mass outbound marketing upon which all the marketing theory and practice until about 2000, to what is often called “inbound” marketing, or in other words, finding ways to attract customers to you. There … Continue reading

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6 challenges (and 3 rules) of content creation

The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading

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Why B2B websites do not work

Have you ever been in a conversation where despite the language being clear, the subject of the conversation is absolutely muddled? I have, many times, and it occurs particularly where there is an individual in the conversation who has a … Continue reading

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10 rules for small retailers to out-compete chains

Chain stores dominate our grocery shopping environment, they have developed all the advantages of scale, and use them to the advantage of their shareholders, by delivering returns, and to customers by delivering low prices. The model works, in Australia 75% … Continue reading

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Greatest marketing mistake

  One of the most memorable, and biggest mistakes I made as a young product manager was to redesign a pack. The product was an old fashioned, relatively low value product on supermarket shelves, it had a small niche to … Continue reading

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