Tag Archives: Advertising

3 points to measure e-marketing productivity.

Posted on October 13, 2014 by strategyaudit

When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading →

Posted in Branding, Marketing, Sales, Small business, Social Media | Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media | Leave a comment

6 reasons you might be “engaged”.

Posted on September 30, 2014 by strategyaudit

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading →

Posted in Communication, Marketing | Tagged Advertising, Branding, communication, competitive strategy, great management, Leadership, Marketing, performance assessment, Sales, SME, Social Media, Strategy | Leave a comment

2 vital and connected KPI’s for SME’s

Posted on September 29, 2014 by strategyaudit

Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it … Continue reading →

Posted in Branding, Customers, Marketing, Small business | Tagged Advertising, Branding, communication, customer, Marketing, marketing analytics, performance assessment, Sales, SME | Leave a comment

You can go nude at home

Posted on September 22, 2014 by strategyaudit

Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading →

Posted in Branding, Governance, Marketing, Social Media | Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media | 6 Comments

6 imperatives for effective SME email marketing.

Posted on September 15, 2014 by strategyaudit

Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading →

Posted in Branding, Communication, Customers, Small business | Tagged Advertising, communication, customer, Marketing, performance assessment, Sales, SME | Leave a comment

5 classic marketing steps that still work.

Posted on September 8, 2014 by strategyaudit

In 1968 a seminal Book called “Consumer behaviour” Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading →

Posted in Change, Customers, Marketing, Small business | Tagged Advertising, Branding, Change, change management, communication, competitive strategy, customer, Marketing, performance assessment, Sales, Social Media, Strategy | 2 Comments

Native advertising or news fraud

Posted on September 2, 2014 by strategyaudit

Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading →

Posted in Branding, Communication, Customers, Governance, retail | Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain | Leave a comment