Category Archives: Uncategorized

Expectation power

Hugh Mackay once told me as a young marketer something I have never forgotten: “Allen, attitudes follow behavior, so work to change behavior, and attitudes will follow” . He went on to give several examples to convince me that the … Continue reading

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Don’t be boring!!

  So much of life is boring, the same, dull, unemotional, repetitive,  unimaginative, and missable crap….please miss me!!. About the most boring, pointless and annoying  “presentations” I have ever seen, are the safety announcements on planes before take-off. Bbllllaaahhhhhh. Who … Continue reading

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Media: social, earned, or fish-wrapper.

  There has been lots of conversation about the value of social media, very sensibly proposing the case that simply getting a “like” is useless, you can buy them if you want them. The measure of success should be how … Continue reading

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Web narcissism

  Narcissism and the web just appear to go together.  People seem compelled to post “selfies”, even the pollies are now doing it, perhaps in an effort to appear “hip” in this crashingly boring and shallow election campaign. Most web sites … Continue reading

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Pitch the problem.

    In any B2B sales situation of a complex product, the prospect is usually shopping for a solution to a problem, rather than shopping for a product, although most conversations I see still seem to be about a product. … Continue reading

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Thousand word images

  Bob Mankoff is the cartoon editor, or as they probably call it, “Editor of Idea Drawings” of the New Yorker magazine. His TED talk while being about the humour of the New Yorker, is more widely about  what makes … Continue reading

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Visual marketing explosion

The old adage of a picture replacing a thousand words is being writ large as the social media ecosystem mutates at astonishing speed to accommodate that old truism. Millions of photos are uploaded every day, and marketers have recognised the … Continue reading

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