Category Archives: Uncategorized

Moving on

After what seems to be a blip in time, but really almost 5 years, and over 1200 posts on strategyaudit.wordpress.com. I finally got around to taking my own advice, and moving onto my own hosting using my domain. From now … Continue reading

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The sure way to make a significant profit.

How many monopolies have you seen that do not make a good profit? Very few I bet. On the other hand, how many very sensible, responsible, customer focussed businesses in competitive markets have you seen go to the wall? Which … Continue reading

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SEO through Google’s eyes.

First let it be clear that I am neither a “power-user” of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, … Continue reading

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Top 11 tasks for Small businesses.

Originally posted on StrategyAudit:
As I talk to small businesses, there is a very common set of things they should all be doing, remarkably common. So here they are: Doing what they currently do 10% better. Even if what they…

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Category management steroids

Originally posted on StrategyAudit:
Data mining as it is evolving in retail is a fascinating exercise in identifying behavior characteristics that apply to very small percentages of the shopper population, and doing something with them. Progressively retailers are getting better…

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Corporate euthanasia

Holden, SPC, Alcoa, Caltex oil, and all the other industrial enterprises that are currently going out of business or leaving the country are doing so because they failed to keep up with the evolution of technology and management practice. Whilst … Continue reading

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Paper-clip marketing.

When you have nothing elseĀ  to offer, price is what people use to make a judgement about which alternative to buy. Yours or someone else’s alternative? However, most people also recognise that you get what you pay for, and that … Continue reading

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