Category Archives: Uncategorized

After what seems to be a blip in time, but really almost 5 years, and over 1200 posts on strategyaudit.wordpress.com. I finally got around to taking my own advice, and moving onto my own hosting using my domain. From now … Continue reading →

How many monopolies have you seen that do not make a good profit? Very few I bet. On the other hand, how many very sensible, responsible, customer focussed businesses in competitive markets have you seen go to the wall? Which … Continue reading →

First let it be clear that I am neither a “power-user” of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, … Continue reading →

Originally posted on StrategyAudit:
As I talk to small businesses, there is a very common set of things they should all be doing, remarkably common. So here they are: Doing what they currently do 10% better. Even if what they…

Originally posted on StrategyAudit:
Data mining as it is evolving in retail is a fascinating exercise in identifying behavior characteristics that apply to very small percentages of the shopper population, and doing something with them. Progressively retailers are getting better…

Holden, SPC, Alcoa, Caltex oil, and all the other industrial enterprises that are currently going out of business or leaving the country are doing so because they failed to keep up with the evolution of technology and management practice. Whilst … Continue reading →

Hugh Mackay once told me as a young marketer something I have never forgotten: “Allen, attitudes follow behavior, so work to change behavior, and attitudes will follow” . He went on to give several examples to convince me that the … Continue reading →

  So much of life is boring, the same, dull, unemotional, repetitive,  unimaginative, and missable crap….please miss me!!. About the most boring, pointless and annoying  “presentations” I have ever seen, are the safety announcements on planes before take-off. Bbllllaaahhhhhh. Who … Continue reading →

  There has been lots of conversation about the value of social media, very sensibly proposing the case that simply getting a “like” is useless, you can buy them if you want them. The measure of success should be how … Continue reading →

  Narcissism and the web just appear to go together.  People seem compelled to post “selfies”, even the pollies are now doing it, perhaps in an effort to appear “hip” in this crashingly boring and shallow election campaign. Most web sites … Continue reading →

    In any B2B sales situation of a complex product, the prospect is usually shopping for a solution to a problem, rather than shopping for a product, although most conversations I see still seem to be about a product. … Continue reading →

  Bob Mankoff is the cartoon editor, or as they probably call it, “Editor of Idea Drawings” of the New Yorker magazine. His TED talk while being about the humour of the New Yorker, is more widely about  what makes … Continue reading →

The old adage of a picture replacing a thousand words is being writ large as the social media ecosystem mutates at astonishing speed to accommodate that old truism. Millions of photos are uploaded every day, and marketers have recognised the … Continue reading →

Marketing used to be about brands, customers, channels, pricing, advertising and the other stuff we came to terms with up to about 2004. Then it changed, and became really confusing. We progressively discovered digital devices, social media, Apps, an exploding … Continue reading →

The speed at which things can happen is halving, and halving again, the wider implications of Moore’s Law at work. In such an environment, where is the value in static annual planning cycles, bi-annual sales meetings, 3 and 5 year … Continue reading →