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Category Archives: Strategy
Mapping Social Media
Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading
Posted in Customers, Marketing, Small business, Social Media, Strategy
Tagged communication, Marketing, SME, Social Media, Strategy
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Start with the things you can do.
No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading
Posted in Branding, Marketing, Strategy
Tagged Branding, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Mixed marketing metaphors.
I have a mate who is an academic economist, a really smart guy used to arguing a point of view, and with a box of stats on call to support any contention he makes, alternatively to pull down anything that … Continue reading
Posted in Change, Management, Strategy
Tagged Change, change management, competitive strategy, Governance, Leadership, Management, performance assessment, SME, Strategy
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Beginners guide to SEO
Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading
Posted in Communication, Governance, Marketing, Social Media, Strategy
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6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
“Design” is a verb
Design is often used as a noun, “I will do a design for you” is common. However, when you think about it, design is not just a thing, an end product, it is a process of moving from an idea, … Continue reading
Posted in Branding, Collaboration, Marketing, Strategy
Tagged Branding, Change, collaboration, competitive strategy, customer, great management, Innovation, Marketing, marketing analytics, Strategy
4 Comments
Contrarian strategy
The complexity of the world these days demands an approach to strategy that is counter intuitive, perhaps even a contrarian approach to the accepted best practice. For decades managers have sweated and planned, and set out to execute, just to … Continue reading
Posted in Leadership, Small business, Strategy
Tagged competitive strategy, Entrepreneur, Governance, SME, Strategy
1 Comment
Conferences are for marketing.
Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive, our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading
Posted in Customers, Demand chains, Marketing, Strategy
Tagged Agriculture, Change, change management, communication, competitive strategy, Marketing, performance assessment, retailer, Sales, SME, Social Media, Strategy
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Content marketing, and marketing content
Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a … Continue reading
Posted in Communication, Customers, Marketing, Small business, Strategy
Tagged Branding, communication, competitive strategy, customer, Marketing, performance assessment, SME, Social Media, Strategy
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10 questions for a Customer Value Audit.
Customer Value has almost become a cliché, often trotted out to cover the lack of real marketing insight. Effective articulation of customer value, and the business model and processes to deliver it remains at the core of those businesses that … Continue reading
Posted in Customers, Leadership, Strategy
Tagged communication, competitive strategy, customer, Governance, SME, Strategy
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Show the value
Fountain Tomato Sauce used to be the market leader in NSW, daylight was second and third. This was a long time ago, and responsibility for the Fountain brand was my first real job as a product manager who had real … Continue reading
Posted in Branding, Communication, Marketing, Strategy
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, retailer, Sales, Strategy
4 Comments
FMCG conga line rides again
Years ago I worked as a junior marketing bloke for Allied Mills, which became Meadow Lea Foods, then Goodman Fielder. I returned 25 years later as a contractor running a specialist unit of the ingredients division in a pre-sale “polish-up” … Continue reading
Posted in Change, Governance, Leadership, Strategy
Tagged Change, change management, Governance, Leadership, Marketing, performance assessment, Strategy
2 Comments
4 point strategic rural reality check
There is plenty in the press about the role agriculture will play in the post mining boom era. “Asia’s foodbowl” and other such optimistic clichés get front page coverage. I have been sitting in Armidale (NSW) for a few days, … Continue reading
Posted in Change, Innovation, Strategy
Tagged Change, change management, Innovation, Leadership, performance assessment, Politics, Strategy
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Outside-in innovation
My early days of marketing were as a minor part of the team that created Meadow Lea, the brand that completely changed then dominated the margarine markets for the following 25 years. I was really just a young gopher, but … Continue reading
3 core questions of strategy.
Often I find myself engaged in conversations with those running small businesses who believe they have discovered the next big thing, the idea that will change the world, or at least their business. It can be as simple as a … Continue reading
Posted in Leadership, Marketing, Strategy
Tagged competitive strategy, customer, Innovation, Leadership, Marketing, SME, Strategy
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Have we lost it?
Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to school, and back. It sometimes took longer than it … Continue reading
Posted in Change, Leadership, Personal Rant, Strategy
Tagged Agriculture, category management, climate change, Politics, supply chain
2 Comments
Where is the ‘Why”
For 35 years as a corporate manager and consultant I have been an advocate of, amongst other things, personal accountability, marketing ROI, extensive use of data in decision-making but without eliminating the wisdom of individuals who have “been there, done … Continue reading
Posted in Governance, Leadership, Strategy
Tagged communication, Governance, Leadership, performance assessment
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Value development process.
Innovation is a process, mostly it is managed for better or worse with some sort of stage-gate process. Sensitive project management of innovation is vital, the context of the project, the culture, management engagement, business model, the source of resources … Continue reading
Posted in Customers, Innovation, Marketing, Strategy
Tagged competitive strategy, customer, Innovation, Management, Marketing, performance assessment, Sales, Strategy
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Unpredictable is not random.
Some things we can predict with great accuracy, simply because we can quantify almost all the variables that come into play. The path a bullet will follow when fired, how long it will take a brick to hit the ground … Continue reading
Posted in Leadership, Management, Strategy
Tagged change management, Governance, performance assessment, Strategy
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StrategyAudit 