Category Archives: Social Media

Mapping Social Media

Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is  a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading

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3 points to measure e-marketing productivity.

When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading

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Beginners guide to SEO

Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading

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The 3 things that REALLY matter in social media?

  There are lots of so called “measures” that get touted as  being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading

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6 ways to increase the impact of your story.

Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading

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You can go nude at home

Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading

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Business of Social Media.

The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading

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