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Meta
Category Archives: Social Media
Mapping Social Media
Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map is a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading
Posted in Customers, Marketing, Small business, Social Media, Strategy
Tagged communication, Marketing, SME, Social Media, Strategy
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3 points to measure e-marketing productivity.
When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading
Posted in Branding, Marketing, Sales, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, performance assessment, Sales, SME, Social Media
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Beginners guide to SEO
Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading
Posted in Communication, Governance, Marketing, Social Media, Strategy
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The 3 things that REALLY matter in social media?
There are lots of so called “measures” that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but … Continue reading
Posted in Management, Marketing, Social Media
Tagged analytics, communication, Governance, great management, Marketing, marketing analytics, performance assessment, Sales, SME, Social Media
2 Comments
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, Marketing, SME, Social Media, Strategy
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You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading
Posted in Branding, Governance, Marketing, Social Media
Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media
6 Comments
Business of Social Media.
The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the “Social” and “business” focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are … Continue reading
Posted in Customers, Marketing, Small business, Social Media
Tagged communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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Barbed wire networking
Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played … Continue reading
Posted in Change, Communication, Social Media
Tagged communication, Innovation, Marketing, Social Media
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9 tips to crafting effective headlines
David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 Really simple steps to increase the effectiveness of your website.
The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Marketing, SME, Social Media
2 Comments
6 challenges (and 3 rules) of content creation
The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading
Posted in Change, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Innovation, Marketing, Sales, Social Media, Strategy
4 Comments
3 Marketing observations from the club-house
Last weekend the local tennis club of which I am a member had an open day. We marketed the day pretty heavily to the local community over the course of a couple of weeks, and got a great turnout. … Continue reading
Posted in Change, Marketing, Small business, Social Media
Tagged Change, communication, Marketing, marketing analytics, performance assessment, SME
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The 7 common features of successful websites
Success does not happen by accident, it comes from hard work, knowledge, insight and experimentation. In the case of websites there are almost a billion websites live (866k) in July 2014, the billion mark will probably be reached by … Continue reading
Posted in Branding, Customers, Marketing, Small business, Social Media
Tagged Branding, category management, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media, web stuff
1 Comment
Do you need a telephone?
I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading
Posted in Change, Communication, Management, Marketing, Small business, Social Media
Tagged Change, change management, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Scale social one person at a time.
There are platforms that will automate social for you, do everything, except the one thing that really counts, make a person to person connection. “Social Media” badly used is a terrible misnomer, it is often anti-social media, an effort … Continue reading
Posted in Communication, Social Media
Tagged communication, customer, Marketing, SME, Social Media
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1 social media tool for maximum impact.
There are many contenders for the most effective social media too around, and just as many promoters. “Email marketing” and “Content marketing” usually occupy the first and second places, but to my mind are one and the same. Email … Continue reading
Posted in Collaboration, Customers, Social Media
Tagged collaboration, communication, Marketing, Sales, SME, Social Media, Strategy
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Word of mouth is not free
This morning a friend was telling me about a product he had used recently, and how it changed his life. Well, made a small piece of it better at least. Next time I am looking for a product in that … Continue reading
Posted in Branding, Communication, Customers, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, demand chain, Marketing, SME, Social Media, Strategy
2 Comments
Socialised branding
Building brands has always been the core of successful marketing efforts, and by comparison to what it is now, it used to be simple. Do a bit of market research, make stuff, generate distribution, throw money at advertising, generate volume, … Continue reading
Posted in Branding, Communication, Marketing, Social Media
Tagged Advertising, Branding, category management, communication, Marketing, Sales, SME, Strategy
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The 3 second test of a website.
When my kids were young, stuff always headed towards the floor. If it happened to be a piece of bread, it always landed buttered side down, so we had the “3 second test” Story to the kids was that it … Continue reading
Posted in Change, Management, Social Media
Tagged Branding, change management, communication, Marketing, SME, Social Media
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Compelling data on what next.
Mitch Joel may have flogged his Twist Image agency to WPP, but hopefully he keeps on writing his blog and alerting us to terrific stuff like this presentation Winners and Losers in the Digital age, by Scott Galloway. Read the … Continue reading
StrategyAudit 