Category Archives: retail

Sydney Harvest

The produce branding model used by the agricultural so called marketing programs run by industry bodies all  fail the basic test of being consumer centric. Generally they are retailer centric, using grower levies to fund discounts, and sometimes display space, … Continue reading

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New verb. “To Netf..k”

The verb that describes the process of retailers ignoring the shift to digital. Payment, e-shopping, mobile selection of destination, on-line reviews, and so on. The business model is rapidly evolving, whatever your current model may be, nothing is set in … Continue reading

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Value transformation in agriculture

The agricultural supply chain that has dominated the way we get our food has evolved as a fragmented, opaque series of transactions that occur to fill the gap between the producer and the consumer. Many of these transactions add no … Continue reading

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Customer driven demand chain rebirth

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading

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Cheap Housebrand or guarantors of quality

Consumers make purchase choices for a whole range of reasons, quality, size, experience, brand, price, freshness, produce provenance, and so on. Supermarkets in Europe have for years been marketing their housebrands as much more than cheapo versions of branded products, … Continue reading

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4 Challenges of Urban agriculture.

As our cities continue to suck people off the land, and grow bigger, swallowing adjacent farm land, we face the challenge of how we feed ourselves into the future. It may not be a problem now, or in 5 years, … Continue reading

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Anatomy of a demand chain.

  This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading

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