Category Archives: Personal Rant

The emotion of “close”

Bushfires are raging, again, around NSW, houses lost, businesses destroyed, kids stressing out because they cannot get to HSC locations, and “fireies” putting themselves in harms way. Yet, we watch, are concerned, but go about our dailies as best we … Continue reading

Posted in Marketing, Personal Rant | 3 Comments

Marketing defined, again.

Definitions of marketing abound. A bit like a scratch in the morning, everybody has one! The lament of President Roosevelt that if you had 7 economists in a room, you had 8 opinions, is equally true for marketers, except that … Continue reading

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As useful as Harold Holt’s flippers!

  I have come to the conclusion that the crop of marketing and strategy development people looking after the current crop of Canberra wallies are about as useful as Harold Holts flippers. After watching a host of political advertising last … Continue reading

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Unplug, or just get some balance.

Yesterday walking to a train station in an unfamiliar part of Sydney, I asked directions of a “40-ish” bloke, making the mistake of not realising he had the plugs in, and was completely unaware of anything around him, including me. … Continue reading

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Unheralded visionaries unite.

Very few people have heard of Douglas Engelbart, who died on July 4, but it was he that thought up much of the stuff we accept as normal, every day tools and devices. His relative obscurity is in stark contrast … Continue reading

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We pay for better.

  As this excruciating  election campaign continues, the trivial, irrelevent, personal, short term crap we have come to expect is getting laid on with a spade. Nothing substantive is being considered by the pollies, and whilst it is easy to … Continue reading

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Failure of commission, or omission.

On this Budget “morning after” where public spending is at 33.5% of GDP and rising, all the debate is about the detail, weather or not the  “baby bonus” should be retained, the validity of the forward estimates given recent history, … Continue reading

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