Category Archives: Personal Rant

Data, context and lies

As great an advocate of analytics as I am, it remains a truth that data without a context is useless. It is in the articulation of  the context that data is given meaning, and it is at this point that … Continue reading

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The corruption sideshow

The joint is in a mess. Every time you look at the news, there is another “revelation” of dodgy morality, insider dealings, political duck-shoving and just plain corruption. Greed has become the magnet in our moral compass, and to compete, … Continue reading

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Have we lost it?

Until I was about 10 years old, I lived in a little cottage at North Avalon, and used to walk to primary school through the sandhills, along the beach, then to  school, and back. It sometimes took longer than it … Continue reading

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Media ownership paradox

Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the … Continue reading

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Return on Humans

Most business leaders are familiar with the notion of return on capital, funds invested, etc, and those same leaders often say something along the lines of “our people are our  most important asset” weather they believe it of r not, … Continue reading

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Resolution for a new year

I am up around Armidale in the North of the state, yakking to a few contacts, a few people I have worked with over the years, and some potential clients. Nice area, good, although demanding agricultural land, long history of … Continue reading

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The “Santa” brand.

It is Christmas day, my adult children are off doing stuff, my wife is working for the man, so I am left with my thoughts, the prospect of a late, and very big lunch, accompanied by perhaps a few too … Continue reading

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The emotion of “close”

Bushfires are raging, again, around NSW, houses lost, businesses destroyed, kids stressing out because they cannot get to HSC locations, and “fireies” putting themselves in harms way. Yet, we watch, are concerned, but go about our dailies as best we … Continue reading

Posted in Marketing, Personal Rant | 3 Comments

Marketing defined, again.

Definitions of marketing abound. A bit like a scratch in the morning, everybody has one! The lament of President Roosevelt that if you had 7 economists in a room, you had 8 opinions, is equally true for marketers, except that … Continue reading

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As useful as Harold Holt’s flippers!

  I have come to the conclusion that the crop of marketing and strategy development people looking after the current crop of Canberra wallies are about as useful as Harold Holts flippers. After watching a host of political advertising last … Continue reading

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Unplug, or just get some balance.

Yesterday walking to a train station in an unfamiliar part of Sydney, I asked directions of a “40-ish” bloke, making the mistake of not realising he had the plugs in, and was completely unaware of anything around him, including me. … Continue reading

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Unheralded visionaries unite.

Very few people have heard of Douglas Engelbart, who died on July 4, but it was he that thought up much of the stuff we accept as normal, every day tools and devices. His relative obscurity is in stark contrast … Continue reading

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We pay for better.

  As this excruciating  election campaign continues, the trivial, irrelevent, personal, short term crap we have come to expect is getting laid on with a spade. Nothing substantive is being considered by the pollies, and whilst it is easy to … Continue reading

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Failure of commission, or omission.

On this Budget “morning after” where public spending is at 33.5% of GDP and rising, all the debate is about the detail, weather or not the  “baby bonus” should be retained, the validity of the forward estimates given recent history, … Continue reading

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Big Brother CAN watch.

Privacy has been, and remains a key concern in relation to the use of the net, and particularly Social Media. Every time you log on you leave a trail, and as we increasingly log on with mobile devices, the data … Continue reading

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Is the Government serious about Innovation?

Leaving aside the fact that it is an election year, and rhetoric is the usual fare served up, there remains an economy to run. Lots of space will be allocated to “Innovation” plans, the Manufacturing jobs announcements a few weeks … Continue reading

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Public sector flatulence

It is wonderful to consider the impact the Prime Ministers “A Plan for Australian Jobs” announcement over the weekend has had, already, on Australian jobs. Multitudes of grateful bureaucrats have laboured mightily for months and months, crafting and re-crafting the … Continue reading

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The good news and the bad news

The good news is that at least part of the nasty, smelly, political wind coming our way in 2013 will be avoided by the Prime Ministers announcement yesterday of the September election date. The context of the statement, that she … Continue reading

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Old is new again.

As a kid, I built a series of model planes, mostly WW11 fighters, flown with 2.5 – 5 cc motors, on the end of a set of wires. Loved it. I experimented  with primitive radio controlled, built a Spitfire, and … Continue reading

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The Truth about Aaron Swartz’s “Crime”

The institutional response to what they do not understand is usually to ban it, and prosecute, just in case. The US Attorney has some form in this regard, as do the US legislators, they respond without adequate regard to the … Continue reading

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