Category Archives: Communication

Emotion is the path to your brain.

Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of  the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading

Posted in Communication, Marketing, Sales | Tagged , , , , | Leave a comment

9 tips to crafting effective headlines

David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading

Posted in Branding, Communication, Marketing, Small business, Social Media | Tagged , , , , , , , , | Leave a comment

6 Really simple steps to increase the effectiveness of your website.

The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading

Posted in Branding, Communication, Marketing, Small business, Social Media | Tagged , , , , , , | 2 Comments

6 vital elements of a marketing story that sells.

  As everyone will tell you, (including me here) marketing is about stories, stories that resonate, are remembered, that generate empathy, and lead to an action, and hopefully if your effort is to be rewarded, a transaction. So what are … Continue reading

Posted in Communication, Innovation, Marketing, Small business | Tagged , , , , , | Leave a comment

6 challenges (and 3 rules) of content creation

The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading

Posted in Change, Communication, Marketing, Small business, Social Media | Tagged , , , , , , , , | 4 Comments

Content marketing story

    “Content marketing ” is no more than a new buzzword to try and build interest in the stuff we marketers have always been doing, telling stories, and creating a context in which the stories we tell will be … Continue reading

Posted in Communication, Marketing, Small business | Tagged , , , , , | 1 Comment

Content marketing, and marketing content

  Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a … Continue reading

Posted in Communication, Customers, Marketing, Small business, Strategy | Tagged , , , , , , , , | Leave a comment