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Category Archives: Communication
5 practises for successful blogging
Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, Marketing, SME, Social Media, Strategy
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Beginners guide to SEO
Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading
Posted in Communication, Governance, Marketing, Social Media, Strategy
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6 reasons you might be “engaged”.
Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading
Posted in Communication, Marketing, Social Media
Tagged communication, Marketing, SME, Social Media, Strategy
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6 imperatives for effective SME email marketing.
Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading
Posted in Branding, Communication, Customers, Small business
Tagged Advertising, communication, customer, Marketing, performance assessment, Sales, SME
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Barbed wire networking
Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played … Continue reading
Posted in Change, Communication, Social Media
Tagged communication, Innovation, Marketing, Social Media
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Native advertising or news fraud
Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading
Posted in Branding, Communication, Customers, Governance, retail
Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain
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Emotion is the path to your brain.
Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading
Posted in Communication, Marketing, Sales
Tagged communication, customer, Marketing, Sales, SME
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9 tips to crafting effective headlines
David Ogilvy said many things that have gone into the marketing lexicon, one that is particularly relevant to the ways we are communicating today: “On the average, five times as many people read the headline as read the body copy. … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media
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6 Really simple steps to increase the effectiveness of your website.
The blokes I saw as a youngster who had outrageous success with the girls were not always the best looking, or the most interesting, or had the best cars (although all these assets did seem to help) they were the … Continue reading
Posted in Branding, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Marketing, SME, Social Media
2 Comments
6 vital elements of a marketing story that sells.
As everyone will tell you, (including me here) marketing is about stories, stories that resonate, are remembered, that generate empathy, and lead to an action, and hopefully if your effort is to be rewarded, a transaction. So what are … Continue reading
Posted in Communication, Innovation, Marketing, Small business
Tagged communication, customer, Marketing, Sales, SME, Social Media
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6 challenges (and 3 rules) of content creation
The single biggest stumbling block I see to successful digital marketing is not the technology, or the money, desire, or need, it is simply the unwillingness or inability to create relevant, engaging content of value that suits the context in … Continue reading
Posted in Change, Communication, Marketing, Small business, Social Media
Tagged Advertising, communication, competitive strategy, customer, Innovation, Marketing, Sales, Social Media, Strategy
4 Comments
Content marketing story
“Content marketing ” is no more than a new buzzword to try and build interest in the stuff we marketers have always been doing, telling stories, and creating a context in which the stories we tell will be … Continue reading
Posted in Communication, Marketing, Small business
Tagged Branding, communication, competitive strategy, Marketing, Social Media, Strategy
1 Comment
Content marketing, and marketing content
Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a … Continue reading
Posted in Communication, Customers, Marketing, Small business, Strategy
Tagged Branding, communication, competitive strategy, customer, Marketing, performance assessment, SME, Social Media, Strategy
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Why B2B websites do not work
Have you ever been in a conversation where despite the language being clear, the subject of the conversation is absolutely muddled? I have, many times, and it occurs particularly where there is an individual in the conversation who has a … Continue reading
Posted in Communication, Customers, Management, Marketing, Small business
Tagged Advertising, communication, competitive strategy, customer, Marketing, Sales, SME, Social Media, Strategy
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Do you need a telephone?
I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading
Posted in Change, Communication, Management, Marketing, Small business, Social Media
Tagged Change, change management, communication, competitive strategy, Marketing, SME, Social Media, Strategy
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Scale social one person at a time.
There are platforms that will automate social for you, do everything, except the one thing that really counts, make a person to person connection. “Social Media” badly used is a terrible misnomer, it is often anti-social media, an effort … Continue reading
Posted in Communication, Social Media
Tagged communication, customer, Marketing, SME, Social Media
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Outcome defining metaphors
Marketing is about telling stories, engaging people with them, which builds awareness, affinity, preference, and with luck, persistence, and good management, can lead to a transaction, or two. Metaphors, when well used can make a complicated point in a memorable … Continue reading
Posted in Communication, Small business
Tagged Branding, category management, communication, customer, Sales, SME
2 Comments
Word of mouth is not free
This morning a friend was telling me about a product he had used recently, and how it changed his life. Well, made a small piece of it better at least. Next time I am looking for a product in that … Continue reading
Posted in Branding, Communication, Customers, Marketing, Social Media
Tagged Advertising, Branding, communication, competitive strategy, customer, demand chain, Marketing, SME, Social Media, Strategy
2 Comments
Show the value
Fountain Tomato Sauce used to be the market leader in NSW, daylight was second and third. This was a long time ago, and responsibility for the Fountain brand was my first real job as a product manager who had real … Continue reading
Posted in Branding, Communication, Marketing, Strategy
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, retailer, Sales, Strategy
4 Comments
StrategyAudit 