Category Archives: Communication

5 practises for successful blogging

  Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading

Posted in Communication, Marketing, Small business | Tagged , , , , , | Leave a comment

Beginners guide to SEO

Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading

Posted in Communication, Governance, Marketing, Social Media, Strategy | Leave a comment

6 reasons you might be “engaged”.

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading

Posted in Communication, Marketing | Tagged , , , , , , , , , , , | Leave a comment

6 ways to increase the impact of your story.

Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, … Continue reading

Posted in Communication, Marketing, Social Media | Tagged , , , , | Leave a comment

6 imperatives for effective SME email marketing.

Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading

Posted in Branding, Communication, Customers, Small business | Tagged , , , , , , | Leave a comment

Barbed wire networking

Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played … Continue reading

Posted in Change, Communication, Social Media | Tagged , , , | Leave a comment

Native advertising or news fraud

Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising freeĀ  expose on the sourcing of … Continue reading

Posted in Branding, Communication, Customers, Governance, retail | Tagged , , , , , , | Leave a comment