Category Archives: Marketing

The marketing ategory is aimed at provoking readers to think beyond the obvious boundaries of what most see as “marketing”.

Retailers greatest new e-tool

Want to show prospective customers your range, layout, this weeks specials, or the new greatest design? Google business view uses the same technology as streetview to give browsers a view of the inside of your business. The most obvious immediate … Continue reading

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Mapping Social Media

Most Aussies will probably recognise the diagram above, the London Underground. The first time anyone arrives in London, an underground map isĀ  a vital piece of paper, even in these days of mobile phone enabled GPS tools. The underground system … Continue reading

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Start with the things you can do.

No business can do everything, so the easy way to start is to do the thing you can do well, as long as it is at least partly the thing that also makes you different. In a suburb not far … Continue reading

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3 points to measure e-marketing productivity.

When looked at from the “helicopter perspective ” there seems to be three points of threshold competitive activity that you simply have to get right, or all else is irrelevant. Having a few meaningful measures at those three points is … Continue reading

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5 practises for successful blogging

  Over the weekend, my sister, a writer, called me a “blogging machine”, recognising the challenge of producing 3 or 4 worthwhile posts a week. Caught me a bit by surprise, because I just blog, write about what seems important … Continue reading

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Beginners guide to SEO

Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading

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6 reasons you might be “engaged”.

Many put forward the notion of “Engagement” as the objective of Social Media and web based activity, it crops up with the regularity of a hot dog seller at a big football game. However, I have yet to see a … Continue reading

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