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Category Archives: Innovation
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
6 vital elements of a marketing story that sells.
As everyone will tell you, (including me here) marketing is about stories, stories that resonate, are remembered, that generate empathy, and lead to an action, and hopefully if your effort is to be rewarded, a transaction. So what are … Continue reading
Posted in Communication, Innovation, Marketing, Small business
Tagged communication, customer, Marketing, Sales, SME, Social Media
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Intersection of sales, marketing and technology
18 years ago running an ingredient supplier to the food industry as a contractor, I sponsored a project of quantifying a range of ingredient specifications against a matrix of organoleptic, and cost outcomes given a range of processing parameters. … Continue reading
Posted in Customers, Innovation, Marketing, Sales
Tagged Change, competitive strategy, customer, Marketing, marketing analytics, Sales
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Design doing
Steve Blank is one of the real thinkers in the innovation space who gets out there into the weeds and gets stuff done. The illustration at the top of this post is one from a recent post on his blog … Continue reading
Posted in Customers, Innovation
Tagged Change, change management, communication, competitive strategy, customer, Entrepreneur, Innovation, Leadership, lean, Marketing, Strategy
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Future of Urban Agriculture
How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Agriculture, Branding, category management, Change, change management, competitive strategy, customer, Innovation, Marketing, Risk, Sales, SME
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Energy, Innovation, technical capability, and common sense.
It seems to me that the most important emerging driver of success in the economy that must drive innovation and value delivery, is the intersection of technical capability and power generation. Oil has driven the geo politics of the C … Continue reading
Posted in Change, Governance, Innovation
Tagged Change, change management, climate change, Governance, Innovation, performance assessment, Politics
3 Comments
4 point strategic rural reality check
There is plenty in the press about the role agriculture will play in the post mining boom era. “Asia’s foodbowl” and other such optimistic clichés get front page coverage. I have been sitting in Armidale (NSW) for a few days, … Continue reading
Posted in Change, Innovation, Strategy
Tagged Change, change management, Innovation, Leadership, performance assessment, Politics, Strategy
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Risk and A/B testing
As a marketer, I am fairly left brain oriented, some may say flakey and opinionated, and I have done well with that for many years. Here is the paradox. You can now test just about everything if you try hard … Continue reading
Posted in Change, Innovation, Social Media
Tagged category management, communication, Entrepreneur, Governance, marketing analytics, supply chain
1 Comment
8 ways to build a hypothesis testing mind set.
The most successful people I have seen over 40 years of business share one crucial characteristic. Curiosity. The successful are insatiably curious, it spans all aspects of their lives, not just the parts that are spent working at what pays … Continue reading
Posted in Change, Collaboration, Innovation, Leadership, Marketing
Tagged Change, change management, collaboration, Governance, Innovation, Leadership, performance assessment, SME, Strategy
1 Comment
Organised serendipity
At first sight, “Organised” and “Serendipity” are at opposite ends of the scale, almost mutually exclusive. Serendipity occurs by chance, when the stars align, the unexpected happens and not by any organised process, or so we are led to believe. … Continue reading
Posted in Change, Collaboration, Innovation, Small business
Tagged Change, change management, Innovation, Leadership, Management, Marketing, performance assessment, Strategy
1 Comment
Media ownership paradox
Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the … Continue reading
Value development process.
Innovation is a process, mostly it is managed for better or worse with some sort of stage-gate process. Sensitive project management of innovation is vital, the context of the project, the culture, management engagement, business model, the source of resources … Continue reading
Posted in Customers, Innovation, Marketing, Strategy
Tagged competitive strategy, customer, Innovation, Management, Marketing, performance assessment, Sales, Strategy
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2014, better or different
Its the new year, 2014, January 6 to be exact, and I have been ruminating on the “List” every blogger accumulates and publishes early in January in the hope that they get noticed, and build some momentum for the year. All … Continue reading
Posted in Change, Innovation, Marketing, Small business
Tagged Branding, Change, change management, Entrepreneur, Innovation, Leadership, Marketing, portfolio, Risk, SME, Strategy
2 Comments
100 great quotes for 2014
It is that time of year again, and everyone is offering their ’10 most” lists. My colleague Nelson Luc at Mobile Push offers this list of 100 great quotes via Forbes. Much better than some self centred “top 10 ” … Continue reading
Posted in Innovation, Leadership, Small business
Tagged change management, communication, Governance, Leadership, Social Media
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The Value Gap
Engaged in an innovation portfolio management assignment a while ago, we struggled to define why one project should continue to suck up resources in preference to many other seemingly worthy opportunities. We tried all sorts of models, financial and strategic, … Continue reading
Posted in Change, Innovation, Marketing, Strategy
Tagged collaboration, communication, Innovation, performance assessment, Strategy
1 Comment
Simplifying innovation
Innovation takes up a lot of my time, and whilst successfully bring a new product to market is a huge task, challenging as it does all sorts of personal, organisational and financial barriers, it can nevertheless be broken down into … Continue reading
Posted in Innovation, Marketing, Strategy
Tagged collaboration, Entrepreneur, Governance, great management, Innovation, Leadership, Marketing, portfolio, Strategy
4 Comments
Cottage cheese and the job to be done.
Cottage cheese is a pretty dull category in supermarkets. A relatively tasteless, low calorie (therefore it must taste crappy, right?), price competitive, group of products. Yes, so we thought. Years ago, 25 years in fact, I was the GM … Continue reading
Posted in Branding, Category, Customers, Innovation, Marketing
Tagged Advertising, Branding, category management, communication, competitive strategy, Marketing, Social Media
2 Comments
The client made me do it!
People instinctively like consistency and predictability, it allows them to be comfortable, and make judgments without too much risk of being wrong because the status quo has been maintained. Helping out with a competitive pitch recently I was shown a … Continue reading
Posted in Customers, Innovation, Marketing, Strategy
Tagged communication, competitive strategy, customer, Marketing, Strategy
2 Comments
Marketing debt.
I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex. Not a pretty sight, and … Continue reading
Real entrepreneurs never come.
Public programs are great, they redistribute the largess of success to the less successful or fortunate via taxes. Every civilised society has some, of varying value, but necessary none the less. Public entrepreneurial programs are a bit different, despite … Continue reading
Posted in Innovation, Management, Marketing
Tagged Change, communication, competitive strategy, Entrepreneur, Governance, Innovation
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