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Category Archives: Governance
Beginners guide to SEO
Seeking a simple metaphor to explain how SEO fits into a digital strategy to a “digitally challenged” client running a successful small business, I struck upon the map of the London Underground. If you look at the map, there are … Continue reading
Posted in Communication, Governance, Marketing, Social Media, Strategy
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You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They … Continue reading
Posted in Branding, Governance, Marketing, Social Media
Tagged Advertising, Branding, communication, Governance, performance assessment, SME, Social Media
6 Comments
6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading
6 ingredients for SME success
The post on the 2 tools SME’s need in early August led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading
Posted in Governance, Innovation, Leadership, Small business, Strategy
Tagged change management, competitive strategy, customer, Governance, Innovation, Leadership, Operations, performance assessment, SME, Strategy
2 Comments
Native advertising or news fraud
Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free expose on the sourcing of … Continue reading
Posted in Branding, Communication, Customers, Governance, retail
Tagged Advertising, Branding, communication, Governance, Marketing, retailer, supply chain
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12 key success factors for SME’s
Small businesses make up the vast majority of business numbers, make a huge contribution to economic activity and health, but most do not last 5 years. Over 20 years of observing small businesses as a contractor and consultant, I have … Continue reading
7 parameters of a C21 marketing scorecard
Developing metrics to measure the impact and ROI of marketing is becoming a game of choice around competent boardroom tables. Given the level of marketing engagement around many of those tables, it seems sensible for marketers to take the initiative. … Continue reading
Flying pigs and the carbon tax.
Last night (July 29) I watched Rod Simms (ACCC chairman) interviewed on the ABC about the price reductions consumers can expect from the removal of the carbon tax. He was assuring us that consumers will receive these benefits because in … Continue reading
Another bloody meeting
Meetings are supposed to be a place where work gets done, accountabilities exercised options articulated and examined, decisions made, and outcomes reported. However, often they become just a reason to have another meeting. Whilst the public sector comes in … Continue reading
Posted in Governance, Leadership, Management
Tagged communication, Governance, lean, Management, performance assessment
2 Comments
Managing complexity.
I am not a car nut, but as a young bloke, I used to fix my own cars. There was not much you could not do without a reasonable set of Sidchromes, a block and tackle, mechanical manual, and a … Continue reading
Energy, Innovation, technical capability, and common sense.
It seems to me that the most important emerging driver of success in the economy that must drive innovation and value delivery, is the intersection of technical capability and power generation. Oil has driven the geo politics of the C … Continue reading
Posted in Change, Governance, Innovation
Tagged Change, change management, climate change, Governance, Innovation, performance assessment, Politics
3 Comments
Sometimes, it is just a cigar
The photo of Joe Hockey and Mathias Cormann smoking a cigar just before the budget has raised temperatures in all sorts of places. I wonder why? After all, it is just a cigar. Some are annoyed that they seem to … Continue reading
Posted in Governance, Leadership
Tagged communication, Governance, great management, managing yourself, Politics
2 Comments
Predicting the future Vs leading edge of current
The future prediction business has so far failed to find a sustainable business model, apart from the fun stuff in the tent with the funny lady with the cards and crystal ball. About the only serious people who still profess … Continue reading
Posted in Change, Governance, Marketing, Small business
Tagged Change, change management, competitive strategy, Governance, SME, Strategy
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FMCG conga line rides again
Years ago I worked as a junior marketing bloke for Allied Mills, which became Meadow Lea Foods, then Goodman Fielder. I returned 25 years later as a contractor running a specialist unit of the ingredients division in a pre-sale “polish-up” … Continue reading
Posted in Change, Governance, Leadership, Strategy
Tagged Change, change management, Governance, Leadership, Marketing, performance assessment, Strategy
2 Comments
Data, context and lies
As great an advocate of analytics as I am, it remains a truth that data without a context is useless. It is in the articulation of the context that data is given meaning, and it is at this point that … Continue reading
Posted in Governance, Leadership, Personal Rant
Tagged communication, Governance, Leadership, Politics
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Where is the ‘Why”
For 35 years as a corporate manager and consultant I have been an advocate of, amongst other things, personal accountability, marketing ROI, extensive use of data in decision-making but without eliminating the wisdom of individuals who have “been there, done … Continue reading
Posted in Governance, Leadership, Strategy
Tagged communication, Governance, Leadership, performance assessment
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Small businesses biggest problem
Cash flow is the lifeblood of every business, from the one person micro business working out of their garage, to the largest multinational. To call it “Lifeblood” sounds like a cliché, but the thing about clichés is that generally they … Continue reading
Posted in Governance, Management, Small business
Tagged Governance, great management, Management, Operations, performance assessment, SME
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Why do you Trust?
Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I … Continue reading
Posted in Communication, Governance, Management
Tagged Alliance management, Branding, communication, customer, demand chain, Governance, Leadership, Marketing
4 Comments
Media ownership paradox
Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the … Continue reading
Perspective driven management
Everyone knows the optimist sees the glass half full, and the pessimist sees it as half empty, but few see the other options. The technologist sees the shape as sub-optimal The engineer sees the variation of material in the glass … Continue reading
Posted in Governance, Leadership
Tagged Change, change management, communication, Governance
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StrategyAudit 