Category Archives: Demand chains

The term “Demand chain” emerges from the old supply chain terminology, but recognises that the customer is king. In every chain, an end customer needs to buy something, the rest of the chain is just about sharing the outcome of that transaction, the whole thing is driven by “Demand”. This category recognises the primacy of demand in the marketing and strategic thinking of sccessful businesses.

Conferences are for marketing.

  Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive,  our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading

Posted in Customers, Demand chains, Marketing, Strategy | Tagged , , , , , , , , , , , | Leave a comment

4 requirements of “Connection”

A pilot program I have been recently  involved with, setting out to  assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading

Posted in Branding, Change, Collaboration, Demand chains, Marketing, retail | Tagged , , , , , , , , , , , , , | 4 Comments

The semantic disruption of Agriculture

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading

Posted in Change, Demand chains, Marketing, Strategy | Tagged , , , , , , , , , , , | 1 Comment

Customer driven demand chain rebirth

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading

Posted in Category, Customers, Demand chains, Marketing, retail | Tagged , , , , , | Leave a comment

6 trends shaping semi urban agriculture

A couple of days ago I did a presentation at the University of Western Sydney to a group of academics, farming advocates and farmers. The presentation addressed the challenges of agriculture in Australia close to the major cities, specifically Sydney. … Continue reading

Posted in Branding, Demand chains, Marketing, Strategy | Tagged , , , , , , , , | 4 Comments

Defining the future of agriculture

Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like. From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used  explained … Continue reading

Posted in Change, Collaboration, Demand chains, Operations, Strategy | Tagged , , , , , , , | 2 Comments

3 foundations of demand chain success

  Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading

Posted in Customers, Demand chains, Marketing | Tagged , , , , | Leave a comment