Category Archives: Demand chains

The term “Demand chain” emerges from the old supply chain terminology, but recognises that the customer is king. In every chain, an end customer needs to buy something, the rest of the chain is just about sharing the outcome of that transaction, the whole thing is driven by “Demand”. This category recognises the primacy of demand in the marketing and strategic thinking of sccessful businesses.

Conferences are for marketing.

Posted on July 11, 2014 by strategyaudit

Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive, our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading →

Posted in Customers, Demand chains, Marketing, Strategy | Tagged Agriculture, Change, change management, communication, competitive strategy, Marketing, performance assessment, retailer, Sales, SME, Social Media, Strategy | Leave a comment

4 requirements of “Connection”

Posted on February 25, 2014 by strategyaudit

A pilot program I have been recently involved with, setting out to assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading →

Posted in Branding, Change, Collaboration, Demand chains, Marketing, retail | Tagged Advertising, Agriculture, Alliance management, Branding, Change, change management, collaboration, communication, competitive strategy, customer, demand chain, retailer, Sales, Strategy | 4 Comments

The semantic disruption of Agriculture

Posted on October 22, 2013 by strategyaudit

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading →

Posted in Change, Demand chains, Marketing, Strategy | Tagged Agriculture, category management, Change, change management, communication, customer, demand chain, Management, Marketing, Strategy, supply chain, Value chain | 1 Comment

Customer driven demand chain rebirth

Posted on October 1, 2013 by strategyaudit

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading →

Posted in Category, Customers, Demand chains, Marketing, retail | Tagged competitive strategy, customer, demand chain, Marketing, retailer, value | Leave a comment

6 trends shaping semi urban agriculture

Posted on September 26, 2013 by strategyaudit

A couple of days ago I did a presentation at the University of Western Sydney to a group of academics, farming advocates and farmers. The presentation addressed the challenges of agriculture in Australia close to the major cities, specifically Sydney. … Continue reading →

Posted in Branding, Demand chains, Marketing, Strategy | Tagged Branding, Change, change management, communication, customer, demand chain, Marketing, performance assessment, retailer | 4 Comments

Defining the future of agriculture

Posted on September 16, 2013 by strategyaudit

Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like. From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used explained … Continue reading →

Posted in Change, Collaboration, Demand chains, Operations, Strategy | Tagged category management, Change, change management, climate change, communication, demand chain, Entrepreneur, Innovation | 2 Comments

3 foundations of demand chain success

Posted on September 5, 2013 by strategyaudit

Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading →

Posted in Customers, Demand chains, Marketing | Tagged communication, customer, demand chain, Marketing, Value chain | Leave a comment