Category Archives: Demand chains

The term “Demand chain” emerges from the old supply chain terminology, but recognises that the customer is king. In every chain, an end customer needs to buy something, the rest of the chain is just about sharing the outcome of that transaction, the whole thing is driven by “Demand”. This category recognises the primacy of demand in the marketing and strategic thinking of sccessful businesses.

Conferences are for marketing.

  Few things are more important than how we feed ourselves, and get access to clean water. Without these, our species will not survive,  our numbers are increasing rapidly, as the resources of the planet, particularly available water, are being … Continue reading

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4 requirements of “Connection”

A pilot program I have been recently  involved with, setting out to  assist the evolution of a” Sydney Harvest” brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney … Continue reading

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The semantic disruption of Agriculture

The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage … Continue reading

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Customer driven demand chain rebirth

It is pretty trite to point out, again, that the reason businesses survive is to satisfy customers. In fresh produce markets, this has been pretty much forgotten as the share of the consumers dollar that ends up in the farmers … Continue reading

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6 trends shaping semi urban agriculture

A couple of days ago I did a presentation at the University of Western Sydney to a group of academics, farming advocates and farmers. The presentation addressed the challenges of agriculture in Australia close to the major cities, specifically Sydney. … Continue reading

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Defining the future of agriculture

Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like. From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used  explained … Continue reading

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3 foundations of demand chain success

  Creating a demand chain out of an environment forged by a competitive and opaque supply chain mentality is no small task. This change is particularly challenging in agriculture where there is considerable regulatory and interest group oversight and thousands … Continue reading

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Crying for a Lean agricultural demand chain

Lean thinking, evolving from the Toyota Production System is changing manufacturing world, but agriculture has a long way to go. Just as building cars used to be a production oriented operation until Toyota turned it on its head, so too … Continue reading

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Anatomy of a demand chain.

  This is a far longer post than normal, motivated by some very sensible feedback from the previous post. Bear with me. The “tools” that add value to management of any supply chain, playing a role in the transformation into … Continue reading

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FMCG Produce marketing tightrope

Coles limited  engagement in an “anti factory farming” campaign is indicative of the strategic and marketing tightrope the food industry in this country is walking. On the one hand we have an effective duopoly of FMCG retailing exercising their power … Continue reading

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Value chain sustainability.

The word sustainable holds connotations of farming practices, and environmental sensitivity, all true, but only half the story. A sustainable chain must also be commercially sustainable, and one without the other is by definition, unsustainable. The characteristic that drive both … Continue reading

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Reference class forecasting

People routinely forecast optimistically, they under-forecast costs, and over-forecast outcomes. We have all seen it happen repeatedly in businesses and the public sector, most of us have seen it on  personal level. Demand planning is the core of effective operational … Continue reading

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Organic opportunities abound

On Friday I made a very modest contribution to the proceedings of the Organic and Green trade show in Sydney. A bunch of committed, passionate people, working their collective butts off to build businesses that deliver on the organic promise … Continue reading

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Lean operations undermine “offshoring?”.

Some time ago I mused that perhaps the worm was slowing if not turning, in relation to local manufacturing, rather than buying in from China as the default option. The crisis in the US, far worse than anything in this … Continue reading

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Marketing & Demand Chain Transparency

The retailer Patagonia has as a part of its corporate values a reverence for the environment, it is a core part of their corporate values, and highly relevant to their target market. They wear their hearts on their electronic sleeves … Continue reading

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Commercial sustainability needs people.

  The next time you hear an argument that justifies moving Australian manufacturing to a low  cost country in order to compete, refer to this post on the Evolving Excellence blog describing the work practices in a Toyota’s Kyushu plant. … Continue reading

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Lean lessons from the pub

Last Friday night I was in a small local club with a client, co-incidentally as they had the weekly member  “badge-draw” which had jackpotted to $19,000. As you can imagine the joint was packed, it took 20 minutes lining up  … Continue reading

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Manufacturing capability shortcomings

A while ago I wrote that there seemed to be the beginnings of some thinking amongst the smaller manufacturing operations I interact with about the relative value of manufacturing in high cost Australia, and retaining control of, and having the … Continue reading

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Lean manufacturing and Demand chains.

Two differing approaches to management improvement you may think? Not so. Both require extensive: * Collaboration, * Transparency, * Robust processes, * A set of values imbued through an individual organisation, and group of  organisations in a demand chain,  * Respect … Continue reading

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The Newtonian paradox of groups.

Successful groups have great power, power to identify, understand the causes and implications of problems and opportunities, and come up with creative responses, and once moving can gather great momentum. Most workplaces are now actively seeking to harness the intellect … Continue reading

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