Category Archives: Change

Digital body language

  Prospecting, lead qualification and nurturing, prospect management and the transaction itself have all changed forever. The salesman with a bag has been relegated, at best,¬† to the transaction end of the prospect to transaction continuum. In the process, we … Continue reading

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3 Marketing observations from the club-house

  Last weekend the local tennis club of which I am a member had an open day. We marketed the day pretty heavily to the local community over the course of a couple of weeks, and got a great turnout. … Continue reading

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Future of Urban Agriculture

  How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 … Continue reading

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Do you need a telephone?

I asked that question a week or so ago of a group of SME’s, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they … Continue reading

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Energy, Innovation, technical capability, and common sense.

It seems to me that the most important emerging driver of success in the economy that must drive innovation and value delivery, is the intersection of technical capability and power generation. Oil has driven the geo politics of the C … Continue reading

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Predicting the future Vs leading edge of current

The future prediction business has so far failed to find a sustainable business model, apart from the fun stuff in the tent with the funny lady with the cards and crystal ball. About the only serious people who still profess … Continue reading

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FMCG conga line rides again

Years ago I worked as a junior marketing bloke for Allied Mills, which became Meadow Lea Foods, then Goodman Fielder. I returned¬† 25 years later as a contractor running a specialist unit of the ingredients¬† division in a pre-sale “polish-up” … Continue reading

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