Monthly Archives: September 2014

6 imperatives for effective SME email marketing.

Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before … Continue reading

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6 strategies to be successful, in everything

  In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value … Continue reading

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Barbed wire networking

Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played … Continue reading

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5 classic marketing steps that still work.

In 1968 a seminal Book called “Consumer behaviour”  Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as … Continue reading

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6 ingredients for SME success

The post on the 2 tools SME’s need  in early August  led to a comment that, whilst the headlines of focus and discipline made sense, the challenge is in implementation. Fair comment. So, how do you build the needed focus … Continue reading

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Native advertising or news fraud

Last night Media Watch on the ABC did a piece on the “news report” done on one of the 6.30 current affairs programs on a commercial station. The “report” was a 15 minute advertising free  expose on the sourcing of … Continue reading

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Emotion is the path to your brain.

Think of the average presentation you sit through. If I can summarise: Boring, potentially useful information quickly forgotten. Am I right? Now think of  the best presentation you have ever sat through. You remember not just the occasion, and the … Continue reading

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