1 social media tool for maximum impact.

 

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There are many contenders for the most effective social media too around, and just as many promoters.

“Email marketing” and “Content marketing” usually occupy the first and second places, but to my mind are one and the same. Email does not work without content, and vice versa.

Further down the list you get bombarded with the names of platforms, facebook, Linkedin, Pinterest, et al, then tools and services like SEO, landing page optimisation,  affiliate selling, yada, yada, yada.

The one tool we know for sure that maximises the chances of success is a real conversation.

Remember them?

Two people sit down, exchange views and ideas, interact as humans have throughout our history, and determine if there is mutual value in doing business.

Personal communication can be confronting, is extremely resource hungry,  hard to schedule, and is still a punt, but perhaps those real hurdles are why it still works best.

The management challenge is to deploy the limited and expensive resources for a return from this most effective of social media investments, your obvious commitment to the other person.

 

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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