Organised serendipity



At first sight, “Organised” and “Serendipity” are at opposite ends of the scale, almost mutually exclusive.

Serendipity occurs by chance, when the stars align, the unexpected happens and not by any organised process, or so we are led to believe. Organisation by contrast removes by its nature the chance occurrences, random relationships, and inconsistency that make serendipity possible.

As collaboration increases and we recognise and  seek to harness the intellectual capital of individuals by what is often called loose/tight management, the opportunity for serendipity increases, simply because the processes that run our lives are looser, more inclusive rather than exclusive.  The use of technology to facilitate collaboration and recording process has increased the opportunity for those serendipitous moments and insights that just used to occur at the water cooler, and in the lunch room.

It follow then that setting out to organise in such a way that the chances of serendipity are enhanced is both logical and indeed, is a competitive necessity. It is after all where the insights that lead to innovation and its rewards are born.

Are you organised for it?


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to Organised serendipity

  1. Pingback: 6 Steps in Managing Serendipity | StrategyAudit

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