Managements single greatest failure

time waste

Many years ago, pre-digital,  I gave time to a sales rep who rang up and promised to bring in some samples of brand new products from Europe that had changed the dynamics of the market segments they were in. I presumed that all contained the stuff he sold, but the pitch was persuasive.

The upshot was that he brought in some examples that were at  best mundane,  that I had seen before,  were not innovative in any way, and that I was not interested in hearing about. Then I had to be rude to get rid of him and his lying pitch,  but was further subjected to a stream calls, letters, offers, and promises from him and his superiors that “spoke ” to me as if I was a red hot prospect,  desperate to throw myself at their shitty product.

He wasted my time, misled me, and then continued to irritate by trying to waste more of my time and presumed a relationship that did not exist, and that I would not have, and I have never forgotten the lesson.

Don’t waste peoples time!

The older I get, the more intolerant I seem to get when someone consumes that most valuable of all our resources, time, and I was pretty “bolshie”  25 years ago when this happened.

Whilst today everything moves so much faster than before, our time is if anything more valuable, but the presumption of those who want our attention seems to be that we all have plenty to share and usually waste.

One of the most effective sales people I have ever seen made appointments for 10 minutes each. He promised not to take more than the 10, and to deliver something of value while he was there, and he always did. No coffee, no chat about last nights football, straight to the point in 10 minutes or less, and any more time spent was entirely at the discretion of the appointee, he was always ready to leave, having delivered his pitch.

He valued peoples time and attention, so he got more of it.

Are you asking your people to waste not just their time, but that of those with whom they are paid to interact?

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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