Monthly Archives: February 2014

Shakespeare invented Twitter!

Willy said many things that have been repeated, and repeated over the years, nuggets of truth that resonate today, may of which have a place in management thinking. “Be great in act, as you are in thought” “In time we … Continue reading

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Toyota’s tent joins Ford and GM in the boot.

  As a little kid, the milkman used to deliver from a horse drawn cart. Even then, in the mid fifties it was outmoded, almost rustic, but endlessly engaging for a 5 year old boy. Much later, I was the … Continue reading

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Pitching an idea

The most powerful way to get someone to agree with your idea is to ask them the leading question, and have them give you the answer you want. Ronald Regan used this technique a lot. He did not tell the … Continue reading

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StrategyAudit’s second law of SME success

Scaleable. My world is SME’s, helping them to be more profitable, more commercially sustainable, more accountable,  by being focused on customers and their own processes and priorities. The outcome is that most successfully remain SME’s, avoiding the many death traps … Continue reading

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Brand value of SPC and Peters.

If ever you needed convincing that investing for the long haul in a brand was worth the time, energy, risk, and money, there is evidence aplenty in the remnants of the Australian food industry. It has been reported that the … Continue reading

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Give Charman Stone a medal.

The decision by the federal Government not to support SPC  last week has opened a can of worms. This time, the worms have some grunt, as the head worm, Charman Stone has shone a light into the corners of the … Continue reading

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Social or Viral

One of the questions I am most often asked is “how do we make this go viral”. To my mind it is also one of the silliest. The objective of “social” weather it be media, or a drink in the … Continue reading

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