Marketing is telling stories.

storyteller

B2B and B2C is the way marketing has been described for the last 20 years.

Nonsense.

Marketing when successful has always been P2P, person to person.

Successful marketing is about engaging  with people and people engage around stories, not data and specifications, and jargon, stories.

Stories about your history, products, and how they relate to the world, happy stories, informative stories, stories that are  metaphors, that  enlighten, that pique curiosity, that deliver lessons of things that should not be done again,  and sometimes sad stories.

Successful marketing is always about the stories, and stories are told by people, even when there is a vehicle for delivering the story in the middle.

If you remember this basic building block of our humanity, marketing becomes easier.

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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One Response to Marketing is telling stories.

  1. Pingback: 6 vital elements of a marketing story that sells. | StrategyAudit

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