One final test.

piggy bank

“If this was your money, would you invest it this way”.

This question worked well for many years as a corporate executive, asking the question of those who reported to me about the projects for which they were seeking support.

Usually, indeed, almost always, the answer was “Yes”. Clearly my last question had been accommodated before they got to the point of asking, and they knew it was coming, so made sure they could answer Yes before asking.

The added effect of this question was to ensure that there was a personal commitment  from the managers involved, they had to look me in the eye and convince me that they had invested their credibility in the project.

This did  not guarantee the proposal worked, that was not the deal, just that it was worth doing, and if it went pear shaped, there was accountability, and the opportunity to learn from the miscalculations would not be lost.

As a consultant for 20 years, I still ask myself the same question when recommending actions to my clients, “would I spend my money on this”

It still works.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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