Shakespeare invented Twitter!

Shakespeare and twitter

Willy said many things that have been repeated, and repeated over the years, nuggets of truth that resonate today, may of which have a place in management thinking.

“Be great in act, as you are in thought”

“In time we hate that which we often fear”

“Nothing emboldens sin so much as mercy”

“Strong reasons make strong actions”

“No legacy is so rich  as honesty”

One line that conveys a message we should all remember that I stumbled across again the other day is from Hamlet, Act 2, Scene 2: with Polonius telling the Queen that he thinks Hamlet is mad, but being careful with his language so as not to offend :

“Brevity is the soul of wit”

The discipline of 140 characters to convey an idea, objective, mission is a great discipline, one that we can all benefit from, and that most who use twitter could certainly benefit from. It would save me from the crap that fills my devices every day, necessitating a filtering process, that inevitably, filters out great ideas poorly communicated.

Brevity with meaning is not only the soul of wit, it is bloody hard to achieve.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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