StrategyAudit’s second law of SME success



My world is SME’s, helping them to be more profitable, more commercially sustainable, more accountable,  by being focused on customers and their own processes and priorities. The outcome is that most successfully remain SME’s, avoiding the many death traps that lurk, and a few make the leap and become  SLE’s, or sustainable larger enterprises.

Watching this evolution occur over many years, different in the detail every time, but following a few core principals, there is one principal, “StrategyAudit’s second law” (the first is “Look after the cash, and the cash will look after you”)  that keeps coming up, time and time again.

The second law is “Solutions to problems are specific, and generally do not scale, but principals by which decisions are made  can be successfully scaled”

Building scalability into the solutions of problems is about as fundamental lesson in growing a small business into a larger one that I have seen.

Principals scale, single solutions usually do not.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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