Marketing flatulence


Every day I get stuff by email that purports to make me some sort of compelling offer, something that some dill out there kids himself (herself?) that I need.

It often starts:

Dear Alan (wrong spelling)

I am the CEO of Buttstuffers & Co, we are experts at something that we know will add  50% to your bottom line.  Hopefully you are the right person for us to talk to. (I do not care who is the CEO of Buttstuffers, I do not know  who they are, what they do, all I care about is how in hell they got my name, and yes, I am the right person, because I can ignore you, or more satisfyingly, tell you to piss off)

I would like to offer you a free ???????????, guaranteed to work for you, just to demonstrate our goodwill. (too late, my quotient of goodwill disappeared when you misspelt my name, and since then you have just managed to annoy me)

Download our free whitepaper now for more information. (Why would I do that, all it does is confirm an email address, and give you more information to throw  more crap at me that demonstrates you are simply full of it)

We are experts at:

Marketing automation

Marketing ROI


Creating client relationships


(If you were expert in any of this, which I seriously doubt,  you would not have sent  me this. In former times, you would be selling snake oil)

It gets really tiresome, marketing flatulence like this just  gives those of us who genuinely care about what you think, and how your business can improve, and how our expertise and experience may assist, a bad name.

I tell my clients it is part of the price we pay for the tools that the web delivers, but nevertheless, flatulence smells bad irrespective of the cause.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Communication, Customers, Marketing, Sales, Small business and tagged , , , , , , . Bookmark the permalink.

2 Responses to Marketing flatulence

  1. Pingback: 7 steps to SME digital effectiveness. | StrategyAudit

  2. colinsander says:

    oh so very well put! the delete key is one of my most favourites

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