Do unto others…..


The metaphor for business as war is widely used, and it does have considerable value when considering strategy, tactics, capability development and resource deployment.

Marketing is a base component of this mix. It requires you to see the world, product offer, through the eyes and behavior of others, your customers, and potential customers, and in so doing, observe and understand the value proposition of alternative offerings.

So, if there is a metaphor for the competitive aspects of marketing, it is act like your enemy, do to yourself what your enemy would if they had the information, resources and capabilities you have, with the intent of defeating you.

With apologies to the original, “do unto others before they do unto you.”

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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