Don’t be boring!!


So much of life is boring, the same, dull, unemotional, repetitive,  unimaginative, and missable crap….please miss me!!.

About the most boring, pointless and annoying  “presentations” I have ever seen, are the safety announcements on planes before take-off.

Bbllllaaahhhhhh. Who does not know how to operate a seatbelt?

However, not only is it mandatory, I guess in an emergency, it just could be useful, if we took note, but how many of us do that, particularly if you travel a bit.

Same with any presentation, boring is forgettable, irrespective of how valuable the message may be.

So, take a leaf out of these books.  TED presentations are often masterpieces of presentation technique, and always interesting, so the most viewed ones would have both something important to say, as well as saying it memorably.   The Virgin America safety talk goes a few steps beyond the boring by rote “nothing” I see on Qantas all the time. I think there is a lesson in both.

An opportunity to present, to have peoples attention , to be offered up as an expert, tell a story,  and have something useful to impart is gold in this world of never-ending noise, and distraction. Seems to me that when such opportunities emerge, it would be almost criminal to stuff them up by being boring, even at the risk of ruffling a few complacent feathers.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to Don’t be boring!!

  1. colinsander says:

    check out Air New Zealand’s safety videos on youtube, from the last 4-5 years

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