Transformation to “Social”


Question: How do you know when your enterprise has become “Social”

Answer: When it evolves from a vertical, and functionally oriented enterprise with power emanating from the position descriptions, to one that is cross functional and project oriented, and power comes from capability.

It really has little to do with the deployment of social media tools, the bring your own device policies, the # at the sales conference, or the CEO’s profile on Linkedin.

Social businesses put the customer at the centre of what they do. They set out to innovate in the manner of delivery as well as the nature of the value they deliver to consumers, and they see the future sooner, and more clearly than others, simply because they are “connected” to their customers and potential customers.  

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Collaboration, Customers, Marketing, Social Media and tagged , , , , , . Bookmark the permalink.

2 Responses to Transformation to “Social”

  1. strategyaudit says:

    My thoughts on the food industry specifically are pretty well known, and the recent post on the impending takeover of Warrnambool say it, again. However, over the weekend the Bega chairman came out and said the game was not over, so hopefully, some long term sense may prevail.

  2. Great synopsis. Will tweet it. When will it evolve so the focus on the upstream corporate responsibility is replicated by the downstream corporate responsibility, especially in the food industry?

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