Defining the future of agriculture

urban agriculture

Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like.

From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used  explained why they were doing  something, and how they believed it would change the future. 

They defined what the future would should look like, and the similarity to the present was only by exception.  Then they got on with delivering.

On a more mundane level, lets consider the future of agriculture as a component of our modern lives. We have cities now that were unthinkable a generation ago, Tokyo’s urban area contains 37 million people, Jakarta 27 million, Seoul 23 million, and so on down the list.

Mans evolution seems to be grounded at the points where he first domesticated some animals to serve as hunters, food, and companions, then domesticated wild grains, and settled down to grow them rather than moving and harvesting as they went. A similarly monumental change is happening around us now, as we leave the land and cram into cities. Initially we fed ourselves with factory farming monocultures replacing natural environments, and we are only just starting to realise the ecological impact of this social change as a few experiments in “rewilding” progress. 

This increasing disconnection from our roots I believe is being felt at a subconscious level, and we are reacting, demonstrated by the sudden popularity of cooking and gardening shows in the media, the growth of farmers markets, “pick your own” trails run by local farmers, the resurgence of specialist retailers who provide product provenance, and the nascent groundswell of interest in urban agriculture.

Degraded urban areas are being re-greened,  and the thinkers amongst us are slowly recognising the extent and power of the changes, and reporting the changes, as with the” Urban food security, urban resilience and climate change” report.

So what next?

Technology will play a huge role in enabling “vertical” agriculture, a capital and technology intensive idea, but the bridging stage is to retain agriculture as an integral part of our urban landscape rather than removing it under the short term pressure for housing and industrial development. 

The exciting part of all this is not just the revolutionary agricultural practices that will emerge, but the opportunities for the ancillary industries and services to evolve, providing jobs, education, and some reconnection with our evolutionary ancestors, whose DNA is hard-wired in us, but recently ignored to our social cost. 



About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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2 Responses to Defining the future of agriculture

  1. Allen says:

    Yes, the greening of cities is as inevitable as the sun rising tomorrow. However, that is not to say it will be easy or automatic, there are many obstacles, the most powerul of them being the power of the status quop expressed in all srts of ways via both regulation and behaviour.
    I look forward to a green city, just hope I live long enough.

  2. joyohana says:

    Very true. The cost of greening the city as a percentage of the cost of major projects is trivial so it will happen, long with the local efforts of committed individuals. The overall effect is a greening of the cities, or as Lend Lease painted for the Sydney public in promoting Bangaroo in the SMH.

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