Of Gnomes, underpants, and phase 2.

underpants-gnomes

We have a Department of Innovation in Canberra, and similar departments or at least functions in every state jurisdiction, and piles of industry bodies and associations, all mouthing clichés about Innovation being the savior of the economy, and the way of the future.  “Innovation leads to new industries, and more jobs” type of windbaggery. Whilst it is absolutely true as a headline, without the substance of an answer to the question: “How” it remains just a press release, and worse, a consumer of public resources with little real potential to add value, and ther promised jobs. 

If innovation is step one, and jobs is step three, there must be something in the middle, a step two that enables the creation, growth and commercial sustainability of the enterprises that create the jobs.

This video  of Steve Blank, one of the motivators of the Lean Start-up movement likens the efforts of government to innovate to the South Park episode where  gnomes are collecting underpants in the expectation of profit.

I see this so often, a leap of faith which is really a failure of logic. To get to phase three, and profitability takes more than a good idea, available resources, and fast talking, you also have to have a process to deliver value to customers superior to their existing service or product.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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