Monthly Archives: May 2013

Engaging sales people.

I found myself in a heated debate last week with a headhunter about the value, and challenges of SME’s outsourcing the hiring of employees, particularly salespeople. Her view: SME owners are so time constrained that anything not “core” to success … Continue reading

Posted in Governance, Management, Operations, Uncategorized | Tagged , , , , , , | 1 Comment

Is content the chicken to SEO’s egg?

  Creating content, the stuff that engages people, preferably customers, potential customers, and influencers of these two groups people (otherwise why are you doing it?) is a real challenge, but one that successful use of social media demands is addressed. … Continue reading

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R&D portfolio metaphor

Yesterday, watching a bee that had snuck in my office window trying to get out, I was reminded of a simple fact that to my mind is a great metaphor. Put a few bees in a bottle, and point the … Continue reading

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Success is a contingency

Success is the result of hard work, smarts, good teams, focus, with a hit of “right place, right time” thrown in, etc, etc, right? Right. At least that is what I always believed, knocked into me by my Dad who believed, … Continue reading

Posted in Change, Management, Strategy | Tagged , , | Leave a comment

Social media explained

Lets talk about social media for a moment, it is on the mind of most running SME’s. and it is the object of lots of “hype” by snake-oil salesmen. There is a huge amount of very useful verbiage, and mountains of … Continue reading

Posted in Branding, Communication, Small business, Social Media | Tagged , , , , , | 1 Comment

The competitive advantage of SME’s.

Yesterday I did a presentation to a group of owners of small businesses, people who seemingly compete against the odds from a point of weakness, as almost everybody is bigger, better resourced, has better technology, and are more connected, than … Continue reading

Posted in Small business, Strategy, Uncategorized | Tagged , , , , , | 4 Comments

Big Bang day.

20 years ago yesterday, April 30 1993, CERN, the European Organisation for Nuclear research, the developer of what has become the W.W.W. announced that they would open it up, making it free to all by posting the codes on what … Continue reading

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