Monthly Archives: April 2013

To hashtag or not to hashtag

  It seems that there are a lot of hashtags appearing on ads in traditional media, and I wonder at their value. Some conversations are simply not worth having, and so inviting one by using a twitter hashtag is absorbing some … Continue reading

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To Brand, to Brand.

Interesting verb, “to brand”. On one hand, it can mean sticking a mark on something you own to indelibly claim ownership. On the other, it implies a process of building a relationship with something that provides you with some sort … Continue reading

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To communicate, be simple.

When you have something to communicate, do it simply, decisively, without any ambiguity or extra frills, and look the receiver of the communication in the eyes. This holds for personal communication, advertising, and now for the myriad of social communication … Continue reading

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Maths +Assumptions = Algorithm

I have been intrigued by the differances in material delivered to my inbox, when compared to a colleagues inbox, using the same search terms.   Our lives are run by algorithms, every time we log on, our history, and assumptions based … Continue reading

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Data and emotion

Are these two separate ideas, or just opposite ends of the same stick? In a world increasingly driven by data, and as someone who has been known to rant about the necessity of measuring marketing efforts in order to build … Continue reading

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