“Like” means nothing, go for “want”.


Like is too easy, no emotional investment has been made, to do anything useful, you need to move to want. As noted in a previous post, social media wombats, those  clicking a “like” button on your site in the hope that you will “like” them back,  are breeding at exponential rates.

Nobody ever engaged with a proposition, or bought anything, because they “like” it. People become engaged with an idea, a brand, make a purchase decision, because they want to.

Nobody ever got marries because the “like” their potential partner, they do it for much deeper reasons, they “want” to.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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2 Responses to “Like” means nothing, go for “want”.

  1. I really wanted to “Like” this post, but I feared you might think I wasn’t serious….

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