In the economy of C21, we are far less interested in physical stuff that we are in intangibles.
A measure that will emerge both as one of internal corporate performance, and the performance of markets is the velocity of ideas.
How quickly do the ideas being considered in the executive suite filter to the shop floor, and in what form are they perceived?
How quickly is an initiative taken up by others externally upon which depends the success of the initiative?
This morning I was at a meeting of small businesses, 700 of them, gathering to voice our dismay at the total disenfranchising of small businesses in our political process. Together we employ millions of Australians, are the biggest generator of economic activity, and we create, innovate, and drive the health of the economy, but are ignored.
Hopefully no longer.
By the end of the meeting, the “#toobigtoignore” handle on twitter had generated substantial traction, and the hits on the website www.toobigtoignore.org.au were starting. The velocity of the spread of the ideas expressed will be a key measure for the success of the initiative, and by watching the velocity of the ideas, and the depth of engagement of those reached, will be not just measures of success, but leading indicators of that success.
Ignore the notion of idea velocity at your peril.