Something to say, or Something interesting to say

wombat

Everybody has something to say, and the democratisation of the web means everyone has the opportunity.

 Just take a look at the twitter feeds of some of the big brands, some inane crap written by a 10 year old intellect can attract thousands of “likes”, and the wombats breed just to provide more of them.

So what?. Why should these big brands bother? Surely such nonsense detracts from their brand?

Well, to my mind they shouldn’t do it, building and maintaining a brand is hard enough without putting extra lead in the saddlebags.

On the contrary, the opportunity to say something of value, pass on some wisdom, offer useful advice is now easier than it has ever been. Those thoughts need to be heard, debated, and they add to our lives.

Just a pity that we have to wade through the mountains of crap, despite all the filtering and prioritisation tools available,  to find the interesting stuff.

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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