Failing is not the same as failure.

It is often said that for successful innovation to occur, you must be prepared to” fail often, fail cheap”.

Early testing and prototyping speeds up innovation cycle times, the longer a project proceeds with issues  unnoticed or unfixed, the harder they become to fix, and the remediation  is more costly and complicated.

Early failure enables hypothesis testing and idea generation, which can only increase the productivity of assets, human and otherwise that are applied to a development project.

The similarity to Lean Manufacturing methodology is extreme, where small batches matched to demand lead to smaller inventory of raw materials, finished goods and WIP.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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