A rolling retweet gathers lots of moss

Ever wondered about the credibility gathered and built by the tweets, posts, and content created that then become used, and shared, and re-shared?

The opposite of the stone, the more something is shared, the more it gathers moss, the virtual credibility we all seek on the web.

Proximity to the source of information usually enhances the opportunity to assess its credibility, but the paradox is that the wider the electronic distribution of content, the more weight it seems to gather, irrespective of the intrinsic value of the content.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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